Session: From idea to reality: a framework for AI-powered prototyping in organizations
Everyone has ideas, but not everyone has the means or tools to make them visible. In this session, Marta draws on her experience sitting between business and IT to show how AI prototyping (also known as vibe coding) is closing that gap, not just for product teams, but for non-tech people like finance controllers, ESG managers, HR leads, and anyone who has ever had a great idea and no way to show it.
Through real examples from women she has taught and corporate experiments at companies like Picnic and Adidas, she makes the case that AI prototyping becomes a new communication/alignment tool to surface new insights, new creative directions, and gives teams a shared language they did not have before.
She closes with a practical framework for getting from idea to prototype to aligned team, the same one she has used with organizations to make AI prototyping a repeatable, accessible practice.
Bio
Marta Strykowska is a product and AI strategy consultant with over 10 years of experience in e-commerce and digital product management. As founder of Launchpads AI, she helps companies navigate the shift to AI, advising on AI strategy, upskilling teams, and building AI-native organizations fit for the future of work.
Marta is also the founder of Ladies Build With AI, a learning platform and a community initiative dedicated to helping women gain hands-on AI skills and build real-world projects.