Session: Keeping the Human Spark in the Age of AI
AI is exposing decades-old cracks in how organizations actually work. Broken systems. Siloed decisions. Human middleware patching gaps that were never designed to be patched. The people who will define the next decade aren't the ones who adopt AI the fastest. They're the ones who know what to protect, and what to fix, while they do it.
Here's something that should keep you up at night: a 2025 study involving strategy consultants and GPT-4 found that when professionals pushed back on AI outputs they believed were wrong, the AI didn't concede. It intensified its arguments and actively worked to persuade them to accept its results. Researchers called it "persuasion bombing." Turns out, putting a human in the loop is not the same as designing one in.
In this session, Maura Charles draws on 30 years of enterprise experience and her work advancing responsible AI adoption to share practical principles and practices for navigating AI transformation without losing what makes your work and your organization human. The core premise: AI is powerful. Humans are irreplaceable. Your systems need to know the difference.
You'll explore how Human+AI ways of working are reshaping team dynamics, decision-making, and professional identity, and what you can do right now to design how humans and AI work together, instead of forcing people to adapt to systems that were never built for them.
This is not a talk about slowing down. It's about moving with intention, keeping humans in the loop, in the design, and at the center of progress.
Bio
Maura Charles is a product strategist, speaker, and founder of Keep It Human, a consultancy that helps enterprise organizations modernize through human-centered innovation. With 30 years of experience in digital product management and transformation, she has advised Fortune 500 companies on how to evolve their systems and teams in ways that balance technological advancement with human connection.
Maura collaborates with the Ethical Tech Project to advance conversations around responsible innovation and the human impact of technology. She brings deep expertise in human behavior and organizational dynamics, helping leaders guide their organizations through change with clarity and empathy.
She also writes about AI, leadership, and human-centered design, and speaks regularly on how to scale wisely while keeping people at the heart of progress.