Session: The Missing Piece of Your Fundraising Puzzle: Why Philanthropy Belongs in Every Founder’s Strategy
Most women founders are told to chase investors, not donors. What if the key to sustainable growth lies in doing both? This session reframes how women in tech and social innovation think about capital by introducing philanthropy as a powerful and often overlooked funding stream.
Drawing from more than twenty years of experience in fundraising and social enterprise, Melissa Watson Erickson, CFRE, shares how to integrate philanthropic partnerships, fiscal sponsorship, and donor engagement into an existing fundraising mix. Attendees will walk away with practical tools to identify mission-aligned funders, communicate impact through a philanthropic lens, and design a diversified fundraising strategy that reflects both heart and ambition.
This talk has been highly sought after by film festivals, universities, and creative incubators, and it is now tailored specifically for women founders who want to reimagine how they raise and sustain capital for meaningful innovation.
Bio
Melissa Watson Erickson is a Certified Fund Raising Executive (CFRE), professional coach, and the founder of The Funding Studio, a national fiscal sponsor and fundraising consultancy that helps artists, filmmakers, and social entrepreneurs access philanthropic capital. The Funding Studio is known for its unique approach that integrates fiscal sponsorship with high-impact fundraising strategy, donor stewardship, and hands-on organizational support tailored to creative projects.