Merissa
Silk
Senior Staff Product Manager at Onfido
"Canvas Your Way to Product Strategy"
"Canvas Your Way to Product Strategy"
10 - 8:30 AM EDT/New York (See in local time)
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05//2025 8:30 AM
05//2025 09:10 AM
America/New_York
#WTGC2025
"Canvas Your Way to Product Strategy"
#WTGC2025
"Canvas Your Way to Product Strategy"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Canvas Your Way to Product Strategy"
"Canvas Your Way to Product Strategy"
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Session: Canvas Your Way to Product Strategy
This product strategy workshop and accompanying canvas is like a Swiss Army Knife for product teams. Use this framework to break down new features, crystallize new product ideas, set a quarterly vision for an existing product, or conduct a 3-year envisioning exercise.By taking a user-centric approach and building on ideas from one column to the next, at the end of the workshop you're sure to have a solid product vision and full-team alignment. The product strategy workshop is a ‘must have' for any PM’s toolkit.
This session is for you if…
You’re interested in putting the user at the center of your product development and go-to-market strategies. All product- and product-adjacent roles can benefit from this workshop — product managers, product designers, customer success managers, sales, marketing, business development, and more!
Key Takeaways
- The product canvas is a flexible tool for applying a user-centric methodology to developing your product vision and strategy.
- By adjusting the time frame and product scope considered during your brainstorm, this workshop can be useful for product teams and product companies alike.
- This strategy workshop can be combined with empathy mapping, ‘how might we’ brainstorms, crazy 8s, Simon Sinek’s Golden Circle, and guerilla research to create the perfect kickoff week with your team.
Bio
Merissa Silk is an experienced product leader, passionate about using customer-centric methodologies to bring new products to market. Her career trajectory includes positions in Sydney, New York, and Monterrey, and she is currently based in Berlin as Senior Staff Product Manager at Onfido. Merissa is increasingly in demand as a mentor for early stage startups and especially enjoys supporting female founders and other women in tech with career development and coaching.