Montse
Puig
CEO at Barcelona & Partners
"Innovation, Technology and Talent: What Makes Barcelona’s Ecosystem Work "
"Innovation, Technology and Talent: What Makes Barcelona’s Ecosystem Work "
Fri May 15 - 8:30 AM EDT/New York (See in local time)
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05/15/2026 8:30 AM
05/15/2026 08:40 AM
America/New_York
#WTGC2026
"Innovation, Technology and Talent: What Makes Barcelona’s Ecosystem Work "
#WTGC2026
"Innovation, Technology and Talent: What Makes Barcelona’s Ecosystem Work "
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Innovation, Technology and Talent: What Makes Barcelona’s Ecosystem Work "
"Innovation, Technology and Talent: What Makes Barcelona’s Ecosystem Work "
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Session: Innovation, Technology and Talent: What Makes Barcelona’s Ecosystem Work
Barcelona has emerged as one of Europe’s leading hubs for innovation and technology, supported by a vibrant startup scene, global tech companies, strong research institutions, and its ability to attract international talent. This success is the result of deliberate ecosystem-building efforts rather than chance.This talk focuses on the role of Barcelona & Partners as a key driver of the city’s innovation ecosystem. Barcelona & Partners is an investment attraction agency focused on attracting innovative companies and boosting strategic projects that will have a major socio-economic impact on Barcelona. Barcelona & Partners aims to position Barcelona as a global hub for innovation and business, particularly in strategic sectors such as AI, life sciences, and digital technologies. Barcelona & Partners connects international businesses with Barcelona’s high-level local network, including corporates, startups, research institutions, universities, and investors, facilitating partnerships, knowledge exchange, and strategic projects that generate a significant socio-economic impact. By leveraging these connections, Barcelona & Partners helps companies navigate the local ecosystem, accelerate growth, and lead in the industries of tomorrow.
Using Barcelona as a case study, the session will explore:
how technology, investment attraction, and talent strategies reinforce each other,
the role of trusted ecosystem partners in helping companies land, expand, and scale,
and how long-term, collaborative leadership strengthens competitiveness and resilience in technology ecosystems.
This session is aimed at technology leaders, founders, investors, policymakers, and ecosystem builders seeking practical insights into how dedicated organizations like Barcelona & Partners can actively shape innovation, attract global talent, and position cities for success in a technology-driven global economy.
Key Takeaways
- How Barcelona has built a strong innovation ecosystem through startups, global tech companies, research institutions, and international talent
- The role of Barcelona & Partners as a strategic bridge connecting international companies with the city’s high-level local network (corporates, startups, universities, investors) to drive high-impact projects.
- How technology, investment attraction, and talent strategies reinforce each other to support business growth.
- The importance of trusted ecosystem partners in helping companies land, expand, and scale successfully.
- How long-term, collaborative leadership strengthens competitiveness and resilience in technology ecosystems.
Bio
Montse Puig Ponsico is an Industrial Engineer and a Finance and Technology executive with over 20 years of experience, renowned for her leadership style that inspires teamwork and excellence, particularly in managing complex and novel situations.As the Chief Executive Officer of Barcelona & Partners since October 2022, Montse leads a selective agency with a mission to attract innovative companies to the vibrant city of Barcelona. Her role involves connecting businesses with the resources and opportunities the city offers, fostering economic growth, and providing a seamless and effective experience for clients.
With a proven track record, Montse has consistently driven organizations to growth through her extensive technological and digital industry expertise, coupled with a clear business vision. Her strategic insights have led to demonstrable increases in company value year after year.
Prior to her current role, Montse served renowned organizations like Almirall, Accenture, Hewlett-Packard and as the Group CFO & Corporate Director at Tangelo Games Corp. Her achievements included driving M&A and strategic alliances, defining growth strategies, managing relationships with investors, and negotiating credit lines.
