Naiha
Ilyas
Senior Digital Marketing Manager - Asia Pacific & Japan at Ping Identity
"Crafting Digital Narratives: Turning Data, AI & Personalisation into Meaningful Customer Experiences"
"Crafting Digital Narratives: Turning Data, AI & Personalisation into Meaningful Customer Experiences"
Wed May 13 - 5:30 AM EDT/New York (See in local time)
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05/13/2026 5:30 AM
05/13/2026 05:50 AM
America/New_York
#WTGC2026
"Crafting Digital Narratives: Turning Data, AI & Personalisation into Meaningful Customer Experiences"
#WTGC2026
"Crafting Digital Narratives: Turning Data, AI & Personalisation into Meaningful Customer Experiences"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Crafting Digital Narratives: Turning Data, AI & Personalisation into Meaningful Customer Experiences"
"Crafting Digital Narratives: Turning Data, AI & Personalisation into Meaningful Customer Experiences"
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Session: Crafting Digital Narratives: Turning Data, AI & Personalisation into Meaningful Customer Experiences
In an era where AI can generate content at scale, the real differentiator is meaning.This session explores how modern marketing leaders can blend data, AI, and personalisation to craft digital narratives that resonate emotionally while delivering measurable business impact. Drawing on real-world experience across high-growth tech and global markets, this talk breaks down how to move beyond dashboards and automation toward customer stories that drive trust, loyalty, and conversion.
Attendees will learn how to translate analytics into insight, use AI responsibly to enhance (not replace) human creativity, and design personalisation strategies that feel intentional rather than intrusive.
This session bridges the gap between marketing intuition and machine intelligence, offering practical frameworks, examples, and lessons learned from scaling data-driven storytelling in complex organisations.
Key Takeaways
- How to future-proof marketing strategies in an AI-first world by leading with clarity, creativity, and intent.
- How to turn analytics into insight-driven narratives that influence customer behaviour not just report performance.
- Real-world lessons on scaling personalisation while maintaining emotional relevance.
Bio
Naiha is a senior marketing leader with 12+ years of experience driving growth at the intersection of marketing strategy, analytics, AI, and personalisation across startups, scale-ups, and global technology organisations.She has led regional and global go-to-market strategies, built high-performing teams, and partnered closely with product, sales, and data teams to turn complex insights into compelling customer experiences.
Known for blending commercial rigor with human-centered storytelling, Naiha is passionate about using data and AI to create marketing that is not just scalable but meaningful. She is also an advocate for women in tech and inclusive leadership in data-driven roles.
