Session: Applying Empathy to Your Email Marketing
What is the true value of email marketing? Is it a medium of batch and blast sends that "help" build relationships with your audience? Is it a 15-series automation that encourages users to complete certain actions? Naomi discusses the true value of applying empathy when shaping email marketing programs, and how you can often see more success by doing less.
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Bio: Naomi West
Naomi is an Email Marketing Strategist with over 4 years of experience working with SaaS brands to implement best practices, personalize their email programs, and drive engagement. She currently works at Invoice2Go, helping shape their email program of 2 million email subscribers.