Neeti
Patel
Founder/GTM Advisor at Mosaic Growth Solutions
"Back to Basics: The GTM Fundamentals That Unlock Scalable Growth"
"Back to Basics: The GTM Fundamentals That Unlock Scalable Growth"
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Session: Back to Basics: The GTM Fundamentals That Unlock Scalable Growth
In a market flooded with new tools, channels, and AI-powered tactics, many organizations are trying to “optimize” their way to growth — without realizing their go-to-market foundation is fundamentally broken.In this session, Neeti Patel, co-founder of Mosaic Growth Solutions, walks leaders through the GTM fundamentals that consistently separate teams that scale from those that stall. Drawing on nearly a decade of hands-on work with B2B and PE-backed growth companies, Neeti breaks down how to think about go-to-market as a system — not a set of disconnected tactics.
Key Takeaways
- GTM is a system, not a set of tactics: Attendees will learn how ICP, value proposition, buyer journey, sales, marketing, and measurement must work together — and why optimizing individual channels can’t compensate for a broken foundation.
- How to define an ICP that creates focus and momentum: Walk away with a practical framework for tightly defining an Ideal Customer Profile that aligns teams, concentrates resources, and improves relevance across the entire GTM motion.
- How to design a buyer journey that removes friction and risk: Understand where most GTM motions unintentionally create friction and how to make choosing your solution feel easier, safer, and faster for modern buyers.
- How to build a value proposition buyers actually care about: Learn how to connect functional outcomes with the emotional considerations and science behind B2B buying decisions — reducing buyer indecision and increasing trust and consideration.
Bio
Neeti is Founder & CEO of Mosaic Growth Solutions, a company that partners with investor-backed lower- to middle-stage companies to build scalable go-to-market (GTM) Systems that accelerate growth and value creation. Leveraging deep GTM expertise and years of experience acting as a fractional CMO across dozens of PE-backed B2B software companies, Neeti has a proven track record of delivering measurable impact with speed and efficiency. Neeti holds an MBA from Harvard Business School and a bachelor's degree in Marketing and Finance from the Stern School of Business at New York University.