Session: Turning Lived Experiences into Tangible Solutions: How a Personal Fertility Journey Inspired Innovation
One half of the world’s population is women. Women also account for 80 percent of consumer purchasing decisions in the healthcare industry, yet only 1% of healthcare research and innovation is invested in female-specific conditions beyond oncology, according to McKinsey and Company. This was something that Dr. Neta Gotlieb experienced firsthand as she navigated her path of fertility and pregnancy. In this talk, Dr. Gotlieb will share her fertility journey and discuss how her experiences with miscarriage and high risk pregnancy illuminated the absence of data, information, and research in the science and medical world and the lack of available consumer solutions to self-monitor during pregnancy. Ultimately, this led her to the Oura Ring, which enabled Dr. Gotlieb to track her physiological metrics throughout pregnancy and inspired a big vision for wearable technology in the reproductive space. After reaching out to the company to share her vision, Dr. Gotlieb was hired to spearhead reproductive health research to contribute to innovative women’s health solutions. She will share how her research has evolved throughout her time at Oura, and how she plans to continue using her background as a Clinical Research Scientist to expand the scientific knowledge base and improve Oura’s user experience.
- Inspiration from personal experiences can lead to effective, positive change.
- Reproductive health research and solutions are improving, but there is still more work that can be done.
- Wearable technology is a powerful tool for monitoring female health conditions and will continue to develop into a more effective solution as the science behind it evolves.
Dr. Neta Gotlieb is a Research Scientist at ŌURA researching and developing solutions focused on women’s health. Her mission and passion is to solve challenges related to reproductive health and empower ŌURA members to make informed, data-driven decisions. Before joining ŌURA, she worked at a nonprofit organization as their Head of National Volunteering Programs, but her passion for scientific discovery inspired her to pursue a career as a research scientist. Dr. Gotlieb received her Master’s degree from Tel Aviv University in Biological Psychology where her work focused on how stress impacts immune function. She then earned a PhD from UC Berkeley where she studied Reproductive Endocrinology and the circadian regulation of ovulation, pregnancy, and birth. Outside of work, Neta enjoys hiking, biking, and spending time with her family. She lives in the Bay Area with her husband and two children.