Session: Balancing Personal and Company Branding for Founders.
focus on the importance of brand visibility during economic downturn, creating market opportunities, balancing personal and corporate brands as a startup founder and more.
• How to become a thought leader in today’s digital era.
• personal and corporate branding and how to balance the growth of both as a startup founder.
• building market relevance
• how to keep your personal and your corporate brands separate and in check with each other
- personal and corporate branding and how to balance the growth of both as a startup founder.
- how to keep your personal and your corporate brands separate and in check with each other
A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers and helps them launch and reinvent companies. A brand architect, Parna also designs powerful programs to spotlight entrepreneurs and innovators and elevate startup founders to industry thought leaders.
Her expertise includes changing industry perception, building market relevance, re-positioning businesses and entering new markets as well as preparing companies for fund raising activities -- IPO, M&A, VC and crowd funding. Recipient of multiple awards, she has propelled several tech companies into innovation leaders in highly competitive markets -- from robots and artificial intelligence to enterprise software and consulting services.
A voice for gender inclusivity, Parna enjoys building initiatives to inspire women in technology and future innovators. She was profiled in SEEMA and Welum’s Women Who Inspire for her work in promoting diversity and recognized for her contribution to STEM programs. In addition to supporting various women in tech organizations, Parna is the co-chair of MassTLC’s professional women’s community and serves on the board of WITI (Women in Technology International) and American Marketing Association, Boston. Parna had the honor of ringing the NASDAQ Closing Bell to celebrate WITI’s 30th anniversary, along with WITI’s President.
Parna regularly contributes to various publications, including Forbes and Boston Business Journal and speaks on a range of topics at conferences and women in tech events – from innovation for social good and DE&I (diversity, equality and inclusion) to automation and future of work.