Session: Stop Waiting to Be Chosen: Building Your Own C-Suite
Break the rule that you have to wait to be chosen.
Instead of waiting for a formal title or promotion, I built my own lane through K.Consults, taking C-suite-level ownership of strategy and outcomes long before my role said “executive.”
Bio
Panelist:
I help ambitious brands build magnetic identities and measurable growth engines through strategic brand positioning, performance-driven marketing, and integrated storytelling.
With 15+ years of experience helping brands grow with intention across fashion, retail, and technology. I’ve led marketing for founder-led, family-owned, and private equity backed businesses helping to build brands, drive revenue, and create clarity during moments of growth, reinvention, and transition.
As Managing Director of Marketing at Terri Eagle Group, I provide fractional CMO leadership to companies navigating scale, rebrands, leadership shifts, and mergers & acquisitions. My work often supports organizations post-acquisition, aligning brand narrative, go-to-market strategy, and team execution during periods where trust, momentum, and integration matter most. I sit at the intersection of storytelling and performance, ensuring marketing isn’t just visible, but effective and durable.
I’m known for translating complex business goals into clear brand direction, guiding teams through change, and building marketing foundations that scale without unnecessary overhead. Whether advising founders, partnering with PE firms, or leading cross-functional teams, my focus is always the same: clarity, alignment, and sustainable growth. I also serve on the Board of Directors for Fashion Group International DC, supporting community and creative leadership in the DMV.
CHRISTINA JOY WHITTAKER is a sought-after speaker, brand strategist, and leading authority on leadership identity, personal branding, and purpose-driven entrepreneurship.
An award-winning strategist, TEDx speaker, founder of KNOWN, and University of Southern California lecturer, and soon to be podcast host, Christina works at the intersection of identity and impact — equipping ambitious women and high-performing leaders to leverage their expertise, elevate their visibility, own their next life and career move, and build profitable brands and businesses with intention.
Her keynotes, workshops, and tailored corporate leadership development programs have brought her into partnership with organizations like the NBA, McDonald's, The Walt Disney Company, Voya Financial, and Warner Brothers — designing high-impact experiences for diverse leaders navigating purpose, career evolution, and what it means to lead with greater clarity and influence.
Through KNOWN, Christina leads a thriving community and private coaching experiences for purpose-driven professional women who are ready to translate their career capital into profitable businesses — and curates signature retreats and immersive experiences that move women from accomplished to known.
Moderator:
Poonam Garg is an engineering leader and Women in Technology advocate, currently serving as Founder of The Beyond Legacy, a platform that shares leadership insights from seasoned professionals. She has a deep background in technology leadership, having led initiatives in platform engineering, DevOps, cloud adoption, and DevSecOps integration. Poonam has coached and mentored 50+ teams on re-architecting systems, improving engineering productivity, and adopting industry best practices.
An active member of Women in Technology networks, Poonam frequently speaks at tech events such as Grace Hopper, OpenSource North, and WomenTech Network. She also serves as a reviewer, track chair, and judge for multiple forums, including the Stevie Awards, The Globe Awards, and The Codiee Awards.