Session: Reimagining Marketing in the Pandemic
Some brands have thrived during these extraordinary two years of the pandemic and others haven’t. Some businesses have been able to reinvest in product streams already in play due as a result of the pandemic need but others have notably grown market share because of specific pivots in channel marketing and branding strategies and meeting customers where they are. I call this a flex marketing mindset. This session will dive deep in what best practices and lessons we can learn from the likes of Zoom, Peloton, Adobe and others and the specific skills that marketing leaders will need for the US domestic market and globally in this time of flux.
This recording is not available yet.
Bio: Priya Ghandikota
Leading marketing functions for technology innovators in SaaS, mobile, fintech, and wearable technology, Priya has launched several new category technology products and built marketing functions from the ground up. At LinkedIn, she was the founding member of the Sales Solutions team and was a critical member of the team behind the early launch success of LinkedIn Sales Navigator. At BlackBerry, Priya launched Asia’s first tablet – The BlackBerry PlayBook – and several of the newest BlackBerry smartphones, resulting in the displacement of long-term incumbent Nokia in high growth markets like Indonesia. Most recently, Priya was CMO for Kiddo – a children’s health wearable and led the marketing organization at Pebble Technology before it’s successful acquisition by Fitbit. Priya has lived and worked in Singapore, London, Toronto, Jakarta, Mumbai and throughout the US and is currently based in the SF Bay Area.