RASHDEEP
Kelf
Supplier Co-Innovation Director at RS Group
"Digital Transformation: Enhancing the Customer Journey"
"Digital Transformation: Enhancing the Customer Journey"
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Session: Digital Transformation: Enhancing the Customer Journey
Utilising agile methodology, POC, test, iterate, and scale.Key Takeaways
- Data at heart of LLMs
- Customer journey: Right time and place
- One Stop: Don't give them an excuse to leave your site
- Fail fast: Don't be afraid
Bio
I’m the Supplier Co-Innovation Director, for a FTSE 100 global business. Dynamic, commercial, excellent stakeholder management, natural influencer of Masters’ graduate calibre, with fifteen years’ experience of leading teams. Leader in a FTSE 100 business.Leading Supplier, Data, and Marketing for RS Think Hub, a digital transformation platform. Agile methodology, working with iterative releases, Certified Scrum Product Owner. Market research led, understanding customers pain points, and launching digital tech to solve these pain points. Customer experience, Data exploitation, & Supplier knowledge at the heart of the proposition.
I have held senior Global roles in Digital Transformation, Marketing & Commercial Category management. I have been promoted a couple of times at my time at the RS Group.
