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  1. Speaker
  2. Rakshana
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WOMEN IN TECH GLOBAL CONFERENCE 2024

Rakshana Balakrishnan

Senior Product Manager Technical at Amazon Web Services

rakshana-headshot1.jpg


"How to enhance your Product Strategy to deliver successful Generative AI powered products"

24 - 9:10 AM EDT/New York (See in local time)
Add to Calendar 05/24/2025 9:10 AM 05/24/2025 09:30 AM America/New_York #WTGC2025

"How to enhance your Product Strategy to deliver successful Generative AI powered products"
#WTGC2025

"How to enhance your Product Strategy to deliver successful Generative AI powered products"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
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Session: How to enhance your Product Strategy to deliver successful Generative AI powered products

As organizations continue to prioritize and incorporate GenAI capability into their products, it becomes increasingly important for Product Managers to evolve and adapt their product strategy and development approaches. In this session, we will dive into 7 key factors to integrate into your product strategy from conception to launch, in order to deliver successful and scalable GenAI powered products.


Key Takeaways

  • Adapt your product strategy to deliver powerful GenAI enabled products
  • Identify blind spots at every stage of the product lifecycle and optimize your product to build trust with customers
  • Determine how your ROI model and success criteria metrics would evolve for a GenAI based product


Bio

Rakshana Balakrishnan is a Product Manager with over 10 years of experience in designing and delivering technical cloud-based products from concept to launch. At AWS, she currently owns a portfolio of 18+ products that enable AWS customers to establish their foundational capabilities in the cloud. She leads the definition of product vision and narratives, customer research, product scope, multi-year roadmap, P&L, and success criteria metrics.

She is passionate about delivering 0-to-1 and 1-to-n customer-centric products that drive business value, with a specialized focus on Cloud Security, AI/ML, Operational Automation, and Cloud Financial Management areas. Her prior experience at PwC involved implementing custom AI/ML products for customers in the Pharmaceutical industry. Outside of work, Rakshana also dedicates her time for mentoring and volunteering activities to support women in tech initiatives.

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