Rebecca
Crook
CEO at MSQ DX
"The new CEO Playbook: Leading Through Integration and Transformation and Proving Execution When Everyone's Watching"
"The new CEO Playbook: Leading Through Integration and Transformation and Proving Execution When Everyone's Watching"
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Session: The new CEO Playbook: Leading Through Integration and Transformation and Proving Execution When Everyone's Watching
They tell you to have a 100-day plan. They don't tell you it'll be obsolete by day 30.In January 2025, I began my first CEO role integrating 2 digital agencies, rebranding and a whole lot more thrown in. This is the unfiltered truth about leading through rapid business transformation when everyone is watching and waiting to see if you can actually execute.
What I wish I'd known before stepping into the role. What actually mattered. What was noise. And why proving you can deliver matters more than any strategy deck.
Real talk for women leaders stepping into or eyeing the CEO seat.
Key Takeaways
- You're tired of polished CEO origin stories - this is what the first year actually looks like when you're proving yourself in real-time
- You're weighing up a CEO role - and want to know what actually matters vs. what's just corporate theatre
- You're leading through change right now - integration, transformation, turnaround - and need practical insight on delivering under scrutiny
- You want the unfiltered truth - not the LinkedIn version. What worked, what didn't, what I'd do differently
Bio
Rebecca Crook is CEO, UK of MSQ DX with responsibility for the strategic direction with overall business responsibility and growth of MSQ DX. She has a 25 year track record working With 25+ years leading digital transformation, she has scaled and sold two agencies totaling £94 million in exits. Rebecca serves as Chair of The Diana Award, Director of the Royal Pavilion & Museums Trust, and Co-Chair of BIMA's CEO & Leadership Council. She has previously been a Non-Executive Director for the NHS and other major organisations as a digital expert.