Session: How to effectively position your product
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at product positioning, we fail at marketing and sales. If we fail at marketing and sales then the entire business fails.
- Connecting your product with prospects
- Understanding what Product positioning is and how to do it effectively
Building products is a challenging and exciting place to work within an organisation. What I love the most about it, is that it never stands still, the product continuously evolves and I love the challenge of making the right product decisions that will delight customers and keep them not only engaged but retained, building customer loyalty. There is no better reward than building products and features and seeing customers flock to use it.