SAMIA
ARFAOUI
Country Manager at Targa Telematics
"Why Smart People Struggle to Decide in Times of Change (and What Resilience Really Looks Like)"
"Why Smart People Struggle to Decide in Times of Change (and What Resilience Really Looks Like)"
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: Why Smart People Struggle to Decide in Times of Change (and What Resilience Really Looks Like)
We live in an era of constant transformation.New technologies, new tools, new frameworks, more data than ever and yet, decision-making feels increasingly difficult.
In this session, I explore why highly competent professionals often hesitate, delay, or delegate decisions in times of change.
Not because they lack skills or intelligence, but because transformation creates invisible psychological, cultural, and narrative tensions that organizations rarely address.
Drawing from my experience as a tech leader and as an author studying decision-making and human behavior, I examine how uncertainty, responsibility, and organizational stories quietly shape the way decisions are made or avoided.
This talk is not about decision frameworks, productivity hacks, or leadership slogans. It is about what happens beneath the surface when systems change faster than people can make sense of them.
Key Takeaways
- The hidden reason experienced leaders struggle to decide in constant change
- Endurance is overrated. Clarity is what resilience really buys you
- Why the fastest leaders are often the least adaptive
- How invisible pressure quietly distorts decision-making in tech leadership
- How narratives, systems, and company culture silently influence what decisions feel “reasonable".
Bio
Samia Arfaoui is Country Manager France at Targa Telematics, an Italian technology group and European leader in IoT and connected mobility, with over 25 years of experience.Alongside her executive role, she is a published author writing under the name Sam, exploring decision-making, hesitation, responsibility, and the human impact of complex systems shaped by technology.
Her work sits at the intersection of leadership, human behavior, and change, with a particular focus on how individuals and organizations navigate uncertainty when transformation accelerates.
