Session: Executive Branding Using LinkedIn
One of the most powerful ways to build your personal brand is by having a fantastic profile and by contributing meaningfully on LinkedIn. Samantha, a former LI executive and LI Brand Ambassador, will give practical and tangible tips on how to build a profile that reflects your brand, how to create content, when to post, the best algorithm hacks, and how to connect and engage with others.
For the track on "Company Culture" as an alternative:
How to lead with empathy by knowing your team, drive accountability through authenticity, and build successful teams through creativity and communication.
- How to build a LI profile that reflects your personal brand.
- How to hack the LI algorithm for maximum visibility.
- Write content that engages and builds your network.
Samantha McKenna, CEO of #samsales Consulting, is an award-winning sales leader, brand ambassador for LinkedIn, angel investor, board member, and highly sought-after speaker. She has broken nearly 15 sales records, believes great sales are rooted in exceptional manners, and consistently looks for opportunities to continue growing the company’s philanthropic efforts.
Since 2008, Sam has worked for some of the most notable names in the Bay Area, including ON24 and LinkedIn. While with these organizations, Sam spent her time as an individual contributor in Enterprise sales before moving to scaling teams and revenue as an executive leader.
With more than 50,000 LinkedIn followers, Sam has inspired sales professionals with her tangible sales tips and actionable advice used daily by executives and teams alike. Sam has been named a Top 50 Women in Revenue and Top 20 Women in Sales Leadership, appears as one of the faces of LinkedIn Sales Navigator’s marketing campaigns, and has been named a Top Ten LinkedIn Sales Star several times over. She has a deep commitment to helping women succeed - particularly those who are military spouses - as well as individuals from underrepresented backgrounds. Sam is dedicated to shining a light on her trademark Show Me You Know Me and #givefirst mantras - and together with her team, raised over $100,000 for charity with the innovative #samsales ‘Show Me You Know Me’ Charity Event.
In its first 24 months, #samsales Consulting scaled to multi-million dollar revenue and added 17 talented team members. The #samsales team serves over 160 clients, achieved 312% of their first annual revenue goal, and surpassed all reason with 233% YoY growth in its second year.