Shantelle
Liu
Senior UX Designer at Zoom
"How to reduce customer friction in online checkout"
"How to reduce customer friction in online checkout"
24 - 4:10 PM EDT/New York (See in local time)
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05/24/2025 4:10 PM
05/24/2025 04:30 PM
America/New_York
#WTGC2025
"How to reduce customer friction in online checkout"
#WTGC2025
"How to reduce customer friction in online checkout"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"How to reduce customer friction in online checkout"
"How to reduce customer friction in online checkout"
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Session: How to reduce customer friction in online checkout
1. Understanding Checkout Abandonment:-Explore the common causes behind checkout abandonment.
-Identify pain points in the user journey that contribute to drop-offs.
-Gain insights into user behavior and motivations during the checkout process.
2. Navigating UX Dark Patterns in eCommerce:
-Uncover the prevalence of UX dark patterns in the eCommerce landscape.
-Discuss the impact of deceptive design on user trust and satisfaction.
-Learn to recognize and avoid incorporating dark patterns in your UX strategies.
3. Delve into proven UX design strategies to enhance online shopping experiences.
-Explore ways to optimize the checkout process for smoother transactions.
-Implement best practices that foster trust, transparency, and user confidence.
-Balancing Innovation and User-Centric Design
4. Discover the delicate balance between innovation and user-centric design in eCommerce.
-Learn how to integrate cutting-edge features without compromising usability.
-Understand the importance of continuous testing and iteration for ongoing improvement.
-Case Studies and Real-world Examples
Key Takeaways
- Learn implementations of UX strategies in online checkout with case studies and real-world examples
- Gain tangible insights that conference attendees can apply to their next UX projects
- Discover best practice to increase online shopping conversation rates
Bio
Shantelle Liu is a UX/UI designer who enjoys creating minimalist, user-centric, and pixel-perfect designs to tell the story of a brand. Currently, Shantelle is a Senior UX designer at Zoom. Her main job there is to design eCommerce solutions for zoom.us, focusing on product growth, monetization, and new product introductions. In previous professional endeavors, Shantelle has leveraged her design skills for a variety of companies in different industries, from leading tech companies like Apple and Microsoft to governmental agencies and start-ups. With years of practice in UX and unique background in journalism, Shantelle has developed a solid storytelling skills from her deep understanding in human-centered design methods and processes.