Session: Designing w/ a User Centric Approach for Better Adoption
Presentation based on recent research and company internal research of 2K women to discuss and debunk long-held beliefs about design and adoption. The discussion will include examples and practical steps on how to use a user-centric model to create products with better engagement and brand affinity.
- How to Target & Recruit Quality Testers
- Managing A Beta Program for Optimal Results
- Turning Your Beta Into A Community of Loyal Users
Sheena is the Founder and CEO of K’ept Health, a dermatology digital health company using AI and human expertise to provide holistic and culturally competent care. Prior to starting K’ept Health, Sheena She has over 20 years of experience and deep expertise in identifying, evaluating, and mitigating global and domestic legislative, regulatory and geopolitical risks for publicly traded and highly regulated global companies and public officials focused on healthcare, retail, and financial services policy issues. Sheena serves on the Board of Directors for The Women’s High Teach Coalition, which is the official advisory community to The Women’s High Tech Congressional Caucus for the United States Senate and U.S. House of Representatives. She has been profiled in national newspapers and magazines. Sheena has also received several awards including the “2019 Alumni Trailblazer Award” from The George Washington University.