Session: How to Leverage Influencers to Drive Omnichannel Marketing
Creating high-quality experiences, across all touchpoints, is critical for digital marketers. In this session, we’ll demonstrate ways in which marketers can utilize influencers across the entire customer journey. This omnichannel approach to influencer marketing will increase efficiencies, ensure consistency and help create a cohesive, unified journey for each customer across brand channels.
After this session, you’ll be able to
• Understand how to fully integrate influencers into your digital marketing plans
• Identify new application areas for influencer content
• Engage influencers to streamline messaging across marketing functions
This session is for digital marketers interested in leveling-up their influencer marketing strategy.
- • Understand how to fully integrate influencers into your digital marketing plans
- • Identify new application areas for influencer content
- • Engage influencers to streamline messaging across marketing functions
Sherri Langburt is the CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx - the influencer marketing agency best known for its co-sampling and signature box strategies.
Launched in December 2010, in 2018 BabbleBoxx was named to the Inc. 500 fastest-growing private companies in America. Sherri is also the Founder and interim CEO of Blog Meets Brand, one of the first SaaS-based influencer marketing platforms. She was a finalist for the Ernst & Young Entrepreneur Of The Year 2021 New Jersey Award.
Before BabbleBoxx, Sherri was a founding member of WW Online (formerly Weight Watchers) and the General Manager of the WW Canada market. Throughout her career, she has spearheaded marketing programs for Fortune 500 companies including Amazon, Walmart, Whole Foods Market, Mattel, Conagra Brands, Disney, HBO, Pepsico, Viacom and Lowes Home Goods. Sherri began her career in digital marketing as a business systems analyst where she spent ten years architecting solutions for AIG, Credit Suisse, DLJ and IBM.
Sherri is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A. and Seton Hall University where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration.
Sherri is an excellent and experienced speaker and has received outstanding reviews for both content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore.
Sherri has been featured in the New York Times, Wall Street Journal, Forbes Magazine, The Miami Herald and Women’s Wear Daily and on CBS News, Today Australia and The Mixergy podcast.
Sherri hails from Montreal, Canada where she earned a B.A. in English Communications and Film from McGill University.