Shreya
Thakkar
Senior Design Researcher, at Electrolux Group
"Navigating AI, Ethics, and User Research Practice"
"Navigating AI, Ethics, and User Research Practice"
Wed May 21 - 8:50 AM EDT/New York (See in local time)
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05/21/2025 8:50 AM
05/21/2025 09:10 AM
America/New_York
#WTGC2025
"Navigating AI, Ethics, and User Research Practice"
#WTGC2025
"Navigating AI, Ethics, and User Research Practice"
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https://www.womentech.net/ringcentral
"Navigating AI, Ethics, and User Research Practice"
"Navigating AI, Ethics, and User Research Practice"
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Session: Navigating AI, Ethics, and User Research Practice
As artificial intelligence increasingly shapes the landscape of user research, practitioners face novel ethical considerations that extend beyond traditional research frameworks. This talk explores the intersection of AI technologies and user research, examining how emerging tools are transforming our ability to gather, analyze, and interpret user data while raising important questions about privacy, consent, and representation.Drawing from real-world case studies and current industry practices, we'll delve into the ethical implications of AI-powered research tools, including automated sentiment analysis, pattern recognition, and predictive modeling. The discussion will address critical questions: How do we ensure meaningful consent when AI systems process user data in ways participants might not fully comprehend? What responsibilities do researchers bear in managing potential biases in AI-assisted analysis? How can we maintain the human element in research while leveraging AI's capabilities?
Attendees will gain practical insights into developing ethical frameworks for AI-integrated research practices, strategies for transparent communication with participants, and approaches to balancing technological innovation with user trust and wellbeing. This session aims to equip user researchers with the knowledge and tools needed to navigate the evolving landscape of AI-enhanced research while upholding the highest ethical standards in their practice.
Key Takeaways
- Ethics of AI in User Research
Bio
Shreya Thakkar is a design researcher, strategist, and futurist with over 7+ years of experience who explores the intersections of design, technology, and human behavior to drive innovation and shape resilient futures. Her work addresses the complexities of both physical (industrial design) and digital (UI/UX) touchpoints, how design influences our relationship with technology, culture, and the evolving landscape of human experiences.Shreya leads research initiatives in connected home ecosystems, AI, and emerging technologies. Her value-centered approach focuses on deconstructing complex challenges and amplifying diverse perspectives to co-create transformative solutions. She has collaborated with global partners, including Electrolux Group, Steelcase, and PDR Corporation, driving innovation across mobility, workplace design, and sustainable living.
