Skip to main content
Featured: Women in Tech Empowerment Guide 2023
Women in Tech Conference

9-12 May 2023
Virtual & Hybrid

Toggle menu

Women in Tech Conference

  • Why Attend
    • Overview
    • Meet Ambassadors
    • Meet Communities
    • Convince your manager
    • Code of Conduct
    • Register Interest
  • Program
    • Tracks & Topics
    • May 09 - Tuesday - Chief in Tech Summit
    • May 10 - Wednesday - Key Tech Summit
    • May 11 - Thursday - Career Growth Summit
    • May 12 - Friday - Global Impact Summit
  • Speakers
    • Overview
    • Apply to Speak
    • Executive Women
    • Women in Product Development, UX & Design
  • Companies & Careers
    • Overview
    • Companies hiring at WTGC
    • Job Opportunities at WTGC
    • Career Profile
    • Mentoring Program
    • Career Growth Summit
  • Partner
    • 2022 Edition & Sponsors
    • 2021 Edition & Sponsors
    • 2020 Edition & Sponsors
    • Sponsor
  • 🎫 Tickets
    • Book Tickets
    • Group Tickets
    • Apply for Scholarship
    • Volunteer
  1. speaker
  2. Shrut Kirti
  3. Speakers
  4. Speakers
WOMEN IN TECH GLOBAL CONFERENCE 2023
4d8d5a63-f91b-4b41-8884-fda31951b9af_0_0_0_0.png


"Is your product ready to be shipped?: Assessing product readiness by combining product metrics, qualitative & quantitative User experience research approaches"

Reserve Your Spot


Join to meet more than 700 women in tech speakers live...


Vote by Sharing

Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.


.


Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.

Session: Is your product ready to be shipped?: Assessing product readiness by combining product metrics, qualitative & quantitative User experience research approaches

Product teams, designers, and engineers often toil hard to assess if their product is ready to be shipped i.e., does it fulfill the needs of the users, is it reliable and performant, have the bugs been triaged and resolved, and to what extent are the customers satisfied with the entire offering and so on and so forth. Teams most commonly rely on bug triaging, NPS (Net Promoter Scores), CSAT (Customer Satisfaction) scores, or other readiness metrics to gate the accepted readiness levels for the product to be used by users. In this talk, we will be highlighting how qualitative, and quantitative “Design research Longitudinal studies” allow teams to follow the users in real-time, generating fabulously rich, valuable data that not just overcome the limitations of product readiness metrics but when used in parallel with them, assess product readiness, contributes to feature prioritization and planning future product future. Two Adobe researchers will be presenting a case study on their approach to effectively running a user experience longitudinal research study in partnership with cross-functional, cross-product teams such as product, data, community, and design for an emerging Adobe product. They will be introducing the need for and importance of setting up reops infrastructure for longitudinal studies, describing the operational methods and practices that helped them overcome the time, budget, and participant constraints in longitudinal design research. And finally, how the insights from the research got noticed by top executives in Adobe and impacted the immediate product strategy, feature prioritization, and roadmap for the product & its partner teams.


Key Takeaways

  • Attendees such as Product managers, engineers and executives should be able to appreciate the need, value, importance and impact of longitudinal UX research in parallel to product-readiness metrics.
  • Attendees such CX and UX product, design and research teams will be able to learn from Adobe researcher’s approach of conducting a lean longitudinal study that was planned within industry constraints of limited research resources.
  • Attendees such as CX and UX Researchers, Research ops managers, Community managers, and alpha, and beta product teams should be able to appreciate the need for and importance of setting up research operations for longitudinal study practice.


Bio

Shrut is a Cognitive Scientist and a UX Researcher with 6 years of combined experience in academic & product research. Currently, she is a Sr. Experience Researcher for Adobe’s Creative Cloud & Emerging Products team, shaping and driving the next evolution of the Creative Cloud(CC) suite of products.
In the past, she has founded & led the UX Research operations @Lollypop Design Studio(Bangalore), where she set up the UX Research function from scratch & mentored a team of UX Researchers on 30+ exploratory, evaluative UX research projects across diverse domains.
Her research expertise lies at the intersection of emerging technologies, global UX Research & operations, and cognition and behavioral sciences. She has been awarded numerous design awards such as A'design Award, and Interface Red Dot Award to name a few. She is an inclusion & accessibility enthusiast, and mentors aspiring UX professionals, and emerging UX research teams @ADPList.org.

2speakers (2).png

Powered By​​​​​​​

Women in Tech
Coding Girls

Women in Tech Network

About Women Tech
Career & Hiring
Membership
Women in Tech Statistics

Women in Tech Conference

Why Attend
Tickets
Sponsor
Contact

Tech Women Impact Globally 

Women in Tech New York
Women in Tech DC
Women in Tech Berlin

Women in Tech Barcelona
Women in Tech Toronto
Women in Tech San Francisco
All Women in Tech Countries

Privacy - Imprint  -  Sitemap - Terms & Conditions

Follow us

  • facebook
  • linkedin
  • instagram
  • twitter
  • youtube
sfy39587stp18