Session: Measuring high value sports partnership
Measure the Valuation of Sporting events, Sponsorships and Licensing Rights for Brands by analysing the underlying drivers of valuation- all tangible assets (like viewership, in stadium presence etc..) and intangible assets (like stock price, sales, etc..)
- Commercial rights & sponsorship valuation: Estimate the Business growth that brands could expect with their association with these tournaments & sporting events
- Estimate the value of each of the asset for different sponsorship levels
- Future value predictions: Predict the growth in market & estimated factors that should be looked at to arrive at final valuation in long term
Snigdha is a Head of Analytics and Data Science Practice at Wavemaker (a WPP Co.).
Snigdha has worked with the chief executives and founders of many of the global and emerging organizations through domains like CPG, Retail, E-commerce, telecom, hospitality, finance sectors on a variety of strategic and data insights solutions, including strategy and growth, Sales and distribution, Pricing, store management, customer centric go to market strategy and innovation.
She is an Analytics consultant & Predictive analytics expert with over a decade experience and has built futuristic products in the field of Marketing analytics, Predictive analytics, customer analysis experience, using a variety of data science methods (regression modelling, clustering, decision trees, PCA). Neural net, XG-boost, NLP, etc..
The advanced analytical models she orchestrated are used to drive strategic decisions for better marketing, operations and management.