Sun-Mi
Choi
VP of Global Business Development at Plus
"Roadmap towards autonomous driving and my journey therein"
"Roadmap towards autonomous driving and my journey therein"
24 - 4:10 AM EDT/New York (See in local time)
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05/24/2025 4:10 AM
05/24/2025 04:30 AM
America/New_York
#WTGC2025
"Roadmap towards autonomous driving and my journey therein"
#WTGC2025
"Roadmap towards autonomous driving and my journey therein"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Roadmap towards autonomous driving and my journey therein"
"Roadmap towards autonomous driving and my journey therein"
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Session: Roadmap towards autonomous driving and my journey therein
In today’s rapidly evolving automotive landscape, where technologies like AI, autonomous driving, and electrification are steering the industry into uncharted territory, women are at the forefront of innovation and business transformation. This presentation, tailored for women experts in the automotive industry, delves into the latest developments in autonomous driving technology and the pivotal role women are playing in shaping its future.We’ll explore how advancements in AI, including generative AI, are driving the development of autonomous vehicles. As consumers demand higher levels of automation, women in the field are leading the charge to meet these market expectations. We’ll discuss the dynamic interplay of partnerships and internal development efforts, which are crucial in realizing higher levels of automation for the next generation of vehicles.
Moreover, we’ll highlight different approaches in transitioning from basic ADAS to Level 4 autonomy to cater to the growing market demands. As part of this narrative, we’ll showcase the experiences of influential women in tech like Sun-Mi Choi, VP of Global Business Development at Plus, who is actively contributing to the safe, cost-efficient, and accelerated industrialization of autonomous technology.
Key Takeaways
- Highlight the significant role women play in shaping the future of the automotive industry. Emphasize how diverse perspectives, experiences, and skills are crucial for driving innovation in AI, autonomous driving, and mobility.
- Stress the importance of collaboration and partnerships in advancing autonomous technology. Encourage the audience to leverage their networks and forge collaborations to bring innovative technology to productization and large-scale commercialization.
- Highlight the exciting possibilities and career paths available in this dynamic, evolving sector.
Bio
Sun-Mi “Sunny” Choi is Vice President of Business Development at Plus, where she leverages her expertise in the new mobility landscape and global market understanding to build meaningful partnerships to support Plus’s global deployment of its autonomous driving technology.Prior to Plus, Sunny spent a decade at Bosch, starting in Bosch's corporate headquarters for Marketing and Sales in Stuttgart, then relocating to Shanghai, where she served as Chief of Staff to the Board Member responsible for Asia Pacific. In 2019, she moved to San Francisco and took on global responsibility for business development, focused on developing business partnerships between tech start-ups in the connected, electrified and automated new mobility space in Silicon Valley and Bosch. Sunny started her career at Siemens in Germany as a commercial project manager.
Sunny obtained her undergraduate degree in business administration from the Berlin School of Economics and Law, and her MBA from Yonsei University in Seoul, South Korea.
