Surbhi
Gupta
Product Leader at Zoox Inc. (Amazon)
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
24 - 2:10 PM EDT/New York (See in local time)
Add to Calendar
05/24/2025 2:10 PM
05/24/2025 02:30 PM
America/New_York
#WTGC2025
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
#WTGC2025
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: Empowering Product Teams: Insights to Navigate Common Framework Pitfalls
Product failure rates of 95% annually highlight the need for captivating user-centric products. Research from Harvard and MIT reveals a critical factor behind such failures: neglecting user needs. Even industry giants like Google and Coca-Cola now recognize the significance of customer-centric product development.Surbhi Gupta, a seasoned Digital Product Manager, emphasizes that adopting a user-focused approach not only ensures product success but also enhances customer satisfaction and fosters brand loyalty.
To combat negative brand perceptions, consider the top 7 strategies, each laying the foundation for robust product development.
Key Takeaways
- * Level Up Your Product Team: Understand and enhance your product team based on customer insights to enhance product development and achieve better outcomes.
- * Embrace your company's mission: Align your product development with the company's mission to stay focused and build trust with customers.
- * Uncover True Customer Needs: Go beyond functional requirements and uncover the emotional and social aspects of customer needs to create more meaningful products.
- * Leverage Data plus one Thinking: Use data analysis and the plus-one formula to make informed decisions, personalize experiences, and improve user satisfaction.
- * Avoid The Pitfalls of Blind Data Analysis: Challenge and understand the data you analyze, ensuring it aligns with customer needs and doesn't lead to product myopia.
Bio
Surbhi Gupta, a three-time Stevie Award winner and acclaimed product builder for tech giants like Facebook, Tesla, and Amazon (Zoox), will join us. Her groundbreaking innovations, recognized by Forbes Insights and LinkedIn as a top PM voice, have left an indelible mark. As a mentor at Plug and Play Accelerators and an instructor at Product School, Surbhi is dedicated to nurturing the next generation of tech leaders. Her career includes serving as a radio host and instructing at Product School and NYU Stern for their Tech MBA program. As a mentor, Surbhi has helped hundreds of individuals achieve their goals in the tech industry. Her work has been featured in leading media outlets such as Forbes and she has been a keynote speaker at multiple international conferences such as Women in Product and Product Led Summit Las Vegas.