Susan
Nomecos
Senior Director, Global AI & Web3 at Getty Images
"From Foundation to Differentiation: How Custom Fine-Tuning Gives AI a Brand of Its Own"
"From Foundation to Differentiation: How Custom Fine-Tuning Gives AI a Brand of Its Own"
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Session: From Foundation to Differentiation: How Custom Fine-Tuning Gives AI a Brand of Its Own
Foundation AI models are powerful starting points, but lasting business impact comes when companies make them their own. This session will explore how tailoring AI models to reflect unique brand identity and specific use cases can transform one-size-fits-all outputs into meaningful, scalable solutions. Attendees will learn how custom fine-tuning empowers teams to:-Innovate with confidence, knowing their model is trained on relevant data with a clean foundation
-Preserve creative integrity through a secure model that protects their brand’s IP
-Deliver personalized content and experiences at scale that resonate deeply with customers, driving both trust and growth in the process.
Key Takeaways
- Inspiration for how custom fine-tuning can help them accelerate their marketing efforts without jeopardizing their brand integrity.
- A stronger understanding of what makes a foundation model “clean”
- How custom models with clean datasets help to solve visual marketing challenges, such as by mitigating biases and eliminating potential copyright violations.
Bio
Susan Nomecos is the Senior Director, Global AI & Web3 Partnership Strategy & Operations at Getty Images. She has experience in all aspects of operations management, including acquisition integration, go-to-market strategy, and customer experience. Her expertise spans numerous emerging technologies, including AI, web3, crypto, blockchain and the metaverse.