Susan
Nomecos
Senior Director, Global AI & Web3 at Getty Images
"The Creative Multiplier: How AI is Rewiring the Traditional Visual Workflow "
"The Creative Multiplier: How AI is Rewiring the Traditional Visual Workflow "
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: The Creative Multiplier: How AI is Rewiring the Traditional Visual Workflow
As brands demand more content, faster, AI is emerging not as a replacement for creativity but as a force multiplier within the visual workflow. Its real power lies in elevating the value of existing pre-shot imagery to help brands refine concepts, adapt assets for new markets, and evolve campaigns without extensive reshoots. Drawing on her work leading custom AI solutions at Getty Images, Susan Nomecos will explore how AI is transforming creative decision making and production planning.Attendees will walk away with:
-A clearer, more strategic understanding of how AI enhances the creative process by supporting smarter iteration, visual refinement, and faster decision-making without replacing human creativity.
-A breakdown of how innovative partnerships between AI companies and content providers can promote responsible use of AI tools.
-Concrete examples of how AI powered modification tools can refresh and extend the lifespan of existing visual assets while maintaining brand fidelity.
-Practical guidance on responsible AI integration, including rights considerations, transparent modification practices, and maintaining brand safety at scale.
Key Takeaways
- A stronger understanding of how AI enhances the creative process by supporting smarter iteration, visual refinement, and faster decision-making without replacing human creativity.
- A breakdown of how innovative partnerships between AI companies and content providers can promote responsible use of AI tools.
- Concrete examples of how AI powered modification tools can refresh and extend the lifespan of existing visual assets while maintaining brand fidelity.
- Practical guidance on responsible AI integration, including rights considerations, transparent modification practices, and maintaining brand safety at scale.
Bio
Susan Nomecos is the Senior Director, Global AI & Web3 Partnership Strategy & Operations at Getty Images. She has experience in all aspects of operations management, including acquisition integration, go-to-market strategy, and customer experience. Her expertise spans numerous emerging technologies, including AI, web3, crypto, blockchain and the metaverse.