Tanya
Littlefield
VP of Growth Marketing at Amplitude
"Turning Insights into Impact: Building a Data-Led Marketing Strategy in the Age of AI"
"Turning Insights into Impact: Building a Data-Led Marketing Strategy in the Age of AI"
Wed May 21 - 1:30 PM EDT/New York (See in local time)
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05/21/2025 1:30 PM
05/21/2025 01:50 PM
America/New_York
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"Turning Insights into Impact: Building a Data-Led Marketing Strategy in the Age of AI"
#WTGC2025
"Turning Insights into Impact: Building a Data-Led Marketing Strategy in the Age of AI"
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"Turning Insights into Impact: Building a Data-Led Marketing Strategy in the Age of AI"
"Turning Insights into Impact: Building a Data-Led Marketing Strategy in the Age of AI"
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Session: Turning Insights into Impact: Building a Data-Led Marketing Strategy in the Age of AI
Without data, marketing is just guesswork. In today’s competitive landscape, the brands that win are the ones that turn insights into impact at every stage of the customer journey. In this session, Tanya Littlefield, Amplitude’s VP of Growth Marketing, will reveal why analytics should be at the heart of every marketing strategy. She’ll walk you through how to build a data-led customer journey and how to harness the power of AI to optimize every stage of the marketing funnel.Key Takeaways
- Attendees will learn the most critical data points that they should track as marketers to better understand what’s working—and what’s not—in their marketing strategies.
- Tanya will discuss how to track and improve the customer journey in the new world of AI, sharing tips and tricks to best utilize this technology.
- This session will reveal how top marketers turn data into decisions that fuel engagement, conversions, and loyalty.
Bio
Tanya Littlefield, VP of Growth Marketing at Amplitude, works closely with the sales and product teams to lead the awareness, monetization, and lifecycle experience of Amplitude customers. A marketing leader with over 20 years of SaaS and e-commerce marketing experience, she’s successfully led, mentored, and built teams at startups as well as larger, publicly traded organizations.