Session: How Diverse Teams Elevate Creativity
It’s common knowledge womxn—especially womxn of color—are underrepresented in the technology industry today. This lack of gender diversity carries with it a major opportunity cost. Diverse teams are on average more creative, innovative, and, ultimately, are associated with greater profitability. In addition, being a designer in the technology industry is often a minority group, and with a focus on engineers and developers, there often aren’t initiatives to grow creativity in tech organizations.
How do we bring change to the tech industry to address this lack of diversity?
As a co-founder of Womxn in Design at Microsoft, a group that aims to empower creative women by supporting professional growth and cultivating relationships within and beyond the design community, we aim to create awareness of gender-related issues and elevate the influence of women leaders in design within Microsoft and our industry.
Learn how key insights into how to spark change and how to take action to bring change to the tech industry.
- Why Women + Diversity Matters to your Organization - Using data and insights gathered from women at Microsoft, the audience will learn how to spark change in their organization.
- Treat Team Culture Like a Product - As a creative leader at Microsoft, I relied on my strength and knowledge in designing products and applied it to improving the culture of our team. The process surrounded 5 steps
- Take action! How can you be the voice of change now? - From examining your own assumptions to making space for differences, the audience will learn ways to take action immediately.
Tasha Lutfi passionate about examining the intersection of culture and product—and the magic that happens when they are brought together. She thrives when inspiring teams with thoughtful, results-driven leadership and creating experiences customers love. Currently, Tasha is bringing her strategic insights to the Outlook Experience Studio at Microsoft as the Partner Director of Design. Her passion is fueled by creating awareness of diversity and gender-related challenges and elevating the influence of diverse creatives within the design industry.