Tracy
Evans
Partner at Open Strategy Partners GmbH
"Generative engine optimization for SaaS products and agencies"
"Generative engine optimization for SaaS products and agencies"
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Session: Generative engine optimization for SaaS products and agencies
Learn how to make your agency, SaaS product, or company more discoverable in the age of AI-driven recommendations.As AI tools increasingly influence how businesses discover service providers, a new kind of visibility is emerging: recommendations by generative engines like ChatGPT, Perplexity, and Google’s AI Overviews.
Traditional SEO and brand awareness now need to be backed up with strategies designed to make your expertise interesting and credible for large language models (LLMs).
This talk introduces the concept of Generative Engine Optimization (GEO) and how to shape your company’s online presence to be favorably included in LLM-generated responses.
Drawing from real-world research, client projects, and observations, we’ll explore how LLMs select recommendations, what data sources they rely on, and how to align your positioning, content, and credibility signals for inclusion.
Whatever your business—from boutique agency to enterprise provider—this session will give you the tools to future-proof your positioning in a world where LLMs are the new referrers.
You’ll learn:
1. How generative engines “think” differently from search engines
2. What signals influence LLMs when assessing your offerings, specializations, and reputation
3. The relevance and importance of various kinds of online information
4. Practical steps to improve your discoverability and relevance in AI-generated results
Key Takeaways
- How generative engines “think” differently from search engines
- What signals influence LLMs when assessing your offerings, specializations, and reputation
- The relevance and importance of various kinds of online information
- Practical steps to improve your discoverability and relevance in AI-generated results
Bio
Tracy Evans is a Partner at Open Strategy Partners, where she uses her deep background in marketing and business to give organizations the strategic tools to communicate the value of what they do to the people who need to hear it. Tracy has an MBA from the Mannheim Business School and more than 12 years of strategic marketing, technology, and management experience, helping organizations connect their value propositions to their target audiences.