23-25 April 2024
Virtual & In-Person*
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Vera
Schmidt
Director Advanced UX Design at Mercedes-Benz AG
"Designing the Future: A Journey into the Revolutionary UX of the Mercedes Vision AVTR"
"Designing the Future: A Journey into the Revolutionary UX of the Mercedes Vision AVTR"
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Session: Designing the Future: A Journey into the Revolutionary UX of the Mercedes Vision AVTR
Join me on a journey into the world of the Mercedes Vision AVTR, where we unite design and technology to create a revolutionary user experience. From the car's advanced interface and intuitive gestures to its hand projection feature, immerse yourself in a world where the vehicle is an extension of your senses. With augmented reality and a biometric authentication system, you'll feel like you've entered a new dimension of driving, experiencing the world around you in a fascinating way.With its pioneering design and futuristic features, Mercedes offers a new level of immersive and intuitive user experience. The car's advanced technologies and innovative materials are a testament to Mercedes' commitment to pushing the boundaries of digital innovation and luxury.
Key Takeaways
- Transforming ambitious ideas into reality.
- Facilitating and showcasing natural technology interaction.
- Pushing the boundaries of automotive UX design.
Bio
With over 15 years of experience, having worked in New York City, USA, Silicon Valley, USA and Stuttgart Area, Germany, Vera Schmidt is currently heading the Advanced Experience Design at the Mercedes-Benz R&D and Design headquarters.With her cross-functional department, Vera is responsible envisioning the digital vehicle of the future in collaboration with Mercedes’ specialists and partner teams. She has been instrumental in introducing new areas of expertise to the Mercedes-Benz Digital Design and devising core UX design strategies, concepts and aesthetics for today’s and the next generation of Mercedes in and beyond car Experiences;
