Session: PepsiCo's Digital Transformation : Data Analytics meets Service Design
Conversation around the role that Data Analytics and Service Design play in Digital Transformation and how the two complement each other.
The conversation will be led by Yasemin Cengiz, Senior Data Engineering Manager, and Caterina Conte, Service Design Manager, in the PepsiCo Digital Hub in Barcelona.
- Undertstand the Digital Revolution PepsiCo is facing
- Understand how Data Analytics and Service Design work together during the digital revolution of a big and traditional multinational company
Yasemin Cengiz : Yasemin is an experienced data engineer lead who has extensive experience in leading and managing various data analytics projects. She possess strong technical skills in data analysis, data engineering, and modeling, coupled with leadership. Her expertise in data engineering also extends to build Enterprise Data Foundation and create data product. She's currently part of the PepsiCo Digital Hub in Barcelona, leading part of the Data Engeering team as Global Senior Manager Data & Analytics.
Caterina Conte: Caterina is a strategic designer with 8+ years of international experience elevating user-centricity within large organizations. She is currently a Service Design Manager at PepsiCo, where she brings design-led mindsets, practices and tools to digital transformation at both delivery and strategic level. Before joining PepsiCo, she worked in the startup and consultancy world, where she managed large innovation projects across Asia, Africa, Europe and the America for top industry leaders.