Yota
Trom
Leadership Coach at Founder, Together in Tech
"Step up and Stand out: How to Build an Authentic Personal Brand"
"Step up and Stand out: How to Build an Authentic Personal Brand"
11 - 4:40 AM EDT/New York (See in local time)
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05//2025 4:40 AM
05//2025 04:50 AM
America/New_York
#WTGC2025
"Step up and Stand out: How to Build an Authentic Personal Brand"
#WTGC2025
"Step up and Stand out: How to Build an Authentic Personal Brand"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Step up and Stand out: How to Build an Authentic Personal Brand"
"Step up and Stand out: How to Build an Authentic Personal Brand"
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Session: Step up and Stand out: How to Build an Authentic Personal Brand
Thought leader. Yep, it’s a big title. Maybe a little (or a lot) intimidating.But I know — and I hope you know — that you have ideas and experiences that are worth sharing. No matter where you are in your career, there are always people who are a step or two behind you, and so ready to hear what you have to share.
I talk a LOT about personal branding. And the importance of stepping up, sharing your stories, and letting your light shine. It’s the easiest way to get your work recognised, and open the doors to epic opportunities.
But how? How do you share in a way that’s authentic to you? How do you figure out what to say (and where to say it)? How do you prove you’re even worth listening to?
In this talk, I want to empower you to take control of your personal brand. Together, we'll explore real-world examples and do some self-reflection to help you discover what makes you stand out from the crowd. And then, armed with this knowledge, I'll give you the tools you need to share your story with the world.
Key Takeaways
- Building your personal brand
- Stepping up and stepping out
- Overcoming self-doubt
- Creating your dream career
Bio
Yota is a software engineer-turned-coach, and the founder of Together in tech, a tech community with over 6000 members. She has worked in tech for over 15 years, leading teams at Amazon and Yahoo before getting her MSc in Applied Positive Psychology & Coaching, and becoming an ICF accredited coach. As a UN Women UK Delegate to the United Nations Commission on the Status of Women, Yota is a powerful advocate for gender diversity and inclusion in the tech industry.Her mission to help people in tech unlock their inner confidence and become inspiring leaders has brought her to work with some of Europe's biggest tech companies, including Sky, Booking.com, Delivery Hero, Amazon, and Google. She is also a guest lecturer at UCL, and speaks widely about leadership, confidence, imposter syndrome, and women in tech. In 2022 she was awarded with the Leading with Purpose Award from the Reframe Women in Tech Awards.
