Zanya
Fahy
Head of Strategy at Toaster
"Beyond the Launch: Why Your GTM Strategy Fails Without a "Phase 0" Framework"
"Beyond the Launch: Why Your GTM Strategy Fails Without a "Phase 0" Framework"
Fri May 15 - 8:10 AM EDT/New York (See in local time)
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05/15/2026 8:10 AM
05/15/2026 08:20 AM
America/New_York
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"Beyond the Launch: Why Your GTM Strategy Fails Without a "Phase 0" Framework"
#WTGC2026
"Beyond the Launch: Why Your GTM Strategy Fails Without a "Phase 0" Framework"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Beyond the Launch: Why Your GTM Strategy Fails Without a "Phase 0" Framework"
"Beyond the Launch: Why Your GTM Strategy Fails Without a "Phase 0" Framework"
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Session: Beyond the Launch: Why Your GTM Strategy Fails Without a "Phase 0" Framework
In the rush to hit revenue targets, many tech organisations treat Go-To-Market as a linear execution phase. But sustainable growth isn't just about the launch; it’s about the structural integrity of the brand before the first dollar is spent.In this session, Zanya Fahy, Head of Strategy at Toaster, breaks down their proprietary Strategic GTM Planning Model used to successfully scale global brands. We will move past the theory and dive into the practical 'Phase 0' i.e. the critical window where positioning is pressure-tested by "boots on the ground" qualitative feedback before a single campaign goes live.
Attendees will learn how to build a scalable content engine that leverages AI to create high-volume, high-value assets without the 'slop,' and how to transition from static brand architecture to a living, breathing community presence on platforms like Reddit. If you want to stop 'spraying and praying' and start scaling with confidence, this session provides the blueprint to get your house in order.
Why this is relevant to Women in Tech:
As leaders in a fast-paced industry, women are often tasked with "doing more with less" while maintaining high standards of brand integrity. This session empowers female founders, GTM leads, and marketers with repeatable IP and frameworks that move them away from reactive execution and into proactive, strategic scaling. It’s about building systems that compound over time, ensuring that 'Sustainable Growth' is a reality, not just a buzzword.
Key Takeaways
- The Phase 0 Methodology: How to build a "buffer phase" for qualitative messaging testing to ensure your ICP actually resonates with your value prop.
- The Scalable Content Engine: A look at how we're modernising content creation - turning one hero piece into multiple valuable assets for use across social, web, and CRM using AI-assisted workflows.
- Community Integration: Moving beyond traditional ads to embed your brand in high-intent spaces like Reddit and niche community hubs.
- The GTM Toolkit: A first look at our repeatable Event and Content Marketing toolkits designed for rapid, consistent global rollout.
Bio
Zanya has spent the past nine years shaping Toaster’s strategic practice, establishing its foundation and driving it forward. She partners closely with clients to uncover meaningful audience insights, drawing on evolving digital behaviors and cultural trends to inform strategies that connect brand, communication, and experience. Her work bridges core business challenges with forward-thinking applications of emerging technology, always with a focus on impact and relevance.Before Toaster, Zanya honed her expertise at leading digital agencies including R/GA, Isobar, and Digitas. Her portfolio spans global tech giants, heritage brands, and everything in between – Google, YouTube, Samsung, Meta, Nike, Unilever, Bacardi, Kellogg’s, and more.
