Lauren
Kwan
VP of Global Marketing at Plus
"Building trust in autonomous trucking"
"Building trust in autonomous trucking"
Wed May 21 - 1:50 PM EDT/New York (See in local time)
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05/21/2025 1:50 PM
05/21/2025 02:10 PM
America/New_York
#WTGC2025
"Building trust in autonomous trucking"
#WTGC2025
"Building trust in autonomous trucking"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Building trust in autonomous trucking"
"Building trust in autonomous trucking"
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Session: Building trust in autonomous trucking
The autonomous trucking journey is at a pivotal point – after years of research and development, we are moving from promise to reality, from testing to commercial deployment. The road ahead isn’t just about perfecting technology; earning trust is also a critical piece. How do we bring the world along on this journey?At Plus, we are building and deploying autonomous driving software on factory-built driverless trucks with the world’s most trusted global commercial vehicle makers – TRATON Group and its International, Scania, MAN brands, IVECO, and Hyundai. Our autonomous trucks improve road safety, make logistics and supply chains more efficient, and address critical truck driver shortage.
In this session, a seasoned tech marketer will share where autonomous trucking stands today, their benefits, and how we are building public trust in this transformative AI-based technology.
Key Takeaways
- Where autonomous trucking development stands today
- Why autonomous trucks benefit both the industry and society, and why consumers like us should care
- Collaborative efforts in building public trust and shaping the successful rollout of this transformative technology
Bio
Lauren Kwan is Vice President of Marketing at Plus where she leads global marketing and communications strategy and programs. In this role, she drives marketing, communications, and branding across paid, earned, owned, and digital initiatives.Prior to Plus, Lauren held executive leadership roles at global communications consultancy, Burson, where she led the San Francisco office and West Coast Technology Practice, and previously served as Deputy Market Leader and Head of Technology Practice in their Hong Kong office. She has worked with startups and global tech companies to manage their reputation and launch iconic technology products and services including smartphones, consumer drones, health tech, ed tech, and 5G. She started her career in management consulting at Toffler Associates.
Lauren earned her bachelor of arts in East Asian Studies from Harvard University, and her joint Master’s in Accounting and Master’s in Business Administration degree from Northeastern University.
