Duygu
Ozen
CEO at WE7 AI
"Carbon-First Marketing & Decision Intelligence"
"Carbon-First Marketing & Decision Intelligence"
Tue May 12 - 9:50 AM EDT/New York (See in local time)
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05/12/2026 9:50 AM
05/12/2026 10:10 AM
America/New_York
#WTGC2026
"Carbon-First Marketing & Decision Intelligence"
#WTGC2026
"Carbon-First Marketing & Decision Intelligence"
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"Carbon-First Marketing & Decision Intelligence"
"Carbon-First Marketing & Decision Intelligence"
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Session: Carbon-First Marketing & Decision Intelligence
Marketing is one of the fastest-growing sources of Scope 3 emissions — yet it remains largely invisible in strategic climate decisions. Today, many leading brands are already making carbon-aware marketing choices, but they do so manually, inconsistently, and without a scalable system.In this talk, Duygu Özen explores how carbon-first thinking changes the role of marketing from a campaign execution function into a decision-intelligent operating system. She will unpack why measuring impact after campaigns is no longer enough, how moving carbon analysis upstream protects ROI and reduces risk, and what it means to design growth systems that are both compliant and credible — without slowing teams down or relying on offsets.
The session offers a practical perspective for CMOs and leadership teams navigating performance pressure, regulatory complexity, and rising expectations around climate accountability.
Key Takeaways
- Carbon-First Decisions
- Marketing & Scope 3
- Pre-Spend Intelligence
- ROI Without Greenwashing
- Decision-Driven Growth and Sustainibility
Bio
Duygu Özen is the Founder & CEO of WE7 AI, a carbon-first marketing intelligence platform designed to help organizations make better growth decisions under increasing climate and regulatory pressure. WE7 AI moves carbon analysis upstream into the decision-making stage, enabling CMOs and leadership teams to reduce digital waste, manage Scope 3 risk, and protect performance without slowing down growth.Duygu has over 15 years of experience in marketing, technology, and organizational strategy, and serves on the board of Conscious Capitalism NYC, focusing on purpose-led leadership and responsible innovation
