The content outlines key metrics to evaluate a diversity hiring campaign’s impact, including diverse hiring rates, applicant demographics, referral diversity, engagement with DEI content, brand perception, retention, career development, time-to-hire, eNPS by demographic, and social media sentiment, plus a section for additional insights.
What Metrics Best Measure the Impact of Collaborative Employer Brand Campaigns on Diversity?
AdminThe content outlines key metrics to evaluate a diversity hiring campaign’s impact, including diverse hiring rates, applicant demographics, referral diversity, engagement with DEI content, brand perception, retention, career development, time-to-hire, eNPS by demographic, and social media sentiment, plus a section for additional insights.
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Diversity Hiring Rate
Tracking the percentage of new hires from underrepresented groups before and after the campaign provides direct insight into its effectiveness. A rise in diverse candidates hired indicates successful outreach and attraction through employer branding efforts.
Applicant Demographics
Analyzing the diversity composition of job applicants during the campaign period helps measure whether the campaign is attracting a broader and more diverse talent pool.
Employee Referral Diversity
Measuring the diversity among referred candidates can show if current employees from diverse backgrounds are engaging with and endorsing the employer brand campaign.
Engagement Metrics on DEI Content
Evaluating clicks, shares, likes, and comments on content related to diversity and inclusion within the campaign indicates how well the messaging resonates with various audiences.
Brand Perception Surveys
Conducting pre- and post-campaign surveys focused on diversity perceptions can reveal shifts in how diverse candidates and employees view the company’s commitment to inclusion.
Retention Rates of Diverse Employees
Monitoring the retention and turnover rates of underrepresented groups after campaign implementation can measure the campaign’s impact on creating an inclusive environment beyond recruitment.
Career Development Participation
Tracking participation levels of diverse employees in development programs promoted by the campaign can indicate internal engagement and commitment fostered by the brand messaging.
Time-to-Hire for Diverse Candidates
Reducing the time it takes to recruit diverse talent signals more efficient and effective attraction and hiring processes influenced by the collaborative branding efforts.
Employee Net Promoter Score eNPS by Demographic
Measuring how likely diverse employees are to recommend the company as a great place to work before and after the campaign helps gauge internal brand strength.
Social Media Diversity Mentions and Sentiment
Analyzing the volume and sentiment of social media conversations around the company’s diversity efforts tied to the campaign can reflect external perception and impact.
What else to take into account
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