About the Role:
Yardi is looking for a commercially minded leader to shape
marketing across Australia and New Zealand and grow their impact across Asia.
Based in Sydney, you will lead a small regional team and partner with sales,
product, client services and international leadership.
This hands-on role suits someone curious about technology,
genuinely interested in the product and comfortable moving between strategy and
execution. You will build market plans, create content, improve our digital
presence, deliver events and use data to focus investment.
What You’ll Do:
- Develop and own integrated marketing plans for Australia and
New Zealand, with growing responsibility across Asia. - Translate business priorities, client insight and product
capabilities into focused campaigns that support awareness, engagement and
demand. - Lead, coach and work alongside a team of 2 to 3 marketers
based in Sydney and Singapore. - Partner with regional sales and product leaders and connect
local priorities with Yardi's global marketing organisation. - Plan and deliver digital marketing across HubSpot or similar
platforms, LinkedIn, websites, email and emerging AI-enabled tools. - Own a regional events program spanning Yardi conferences,
user groups, solution seminars, industry events and association partnerships. - Build an editorial rhythm that includes quarterly client
newsletters, thought leadership, client case studies and press releases. - Track campaign performance, event outcomes, pipeline
influence and ROI, then use the findings to improve plans and investment. - Manage agencies, vendors, timelines and budgets while
maintaining consistent brand and messaging standards.
Who You Are:
- Bachelor’s degree in marketing, Business Administration, or
related field - Seven years of experience planning and executing marketing
strategies - Experience in a business-to-business (B2B) marketing
organization - Demonstrated experience managing or coordinating marketing
programs end-to-end - Proven track record generating and capturing product demand
through data-driven marketing - Proficiency in Microsoft 365 desktop applications, including
Word, Excel, and PowerPoint - Advanced knowledge of performance tracking, data analysis,
and reporting, with ability to interpret data and translate findings into actionable
insights - Exceptional verbal and written communication skills with
ability to convey complex concepts clearly - Exceptional organizational and project management skills
with ability to manage multiple competing priorities - Excellent attention to detail, proofreading, and editing
skills - Strong interpersonal and relationship management skills
- Analytical mindset with ability to define, track, and report
on KPIs - Ability to work independently and collaboratively across
teams and time zones - Demonstrated ability to influence and drive alignment
without direct authority.
Ideal to Have:
- Experience leading, coaching, or developing marketing team
members - Enterprise software or technology industry experience
- Real estate or property management industry experience
- Experience in one or more of the following disciplines:
client advocacy, social media - management, public relations, brand management, or content
marketing - Proficiency in digital marketing channels and platforms,
including social media management tools, SEO, SEM, email marketing, and web
analytics - Proficiency with project management and CRM software
- Experience with marketing automation platforms
- Familiarity with social media management, media monitoring,
or client advocacy platforms - Experience managing agency or vendor relationships and
contracts - Experience with website CMS platforms and digital content
management - Public speaking or event facilitation experience
Real Estate runs on Yardi. About Us:
Yardi pioneers the property tech industry by seamlessly
blending 40 years of tradition with forward-thinking innovation. We’ve created a team of over 10,000 employees in over 40 locations around the
globe dedicated to making great real estate software products.
Discover the Yardi Difference:
Yardi is more than just a software company – we are
dedicated to creating a positive impact in our communities. Annually, Yardi
extends philanthropic support to organizations chosen by our employees. Our
team has contributed to over 350 nonprofits globally, demonstrating our
commitment to various causes and communities.
Our award-winning culture, consistently recognized by
Glassdoor's prestigious "Best Place to Work", fosters support,
collaboration, and growth. We prioritize your well-being with comprehensive
benefits, including 100% paid employee medical premiums, company profit-sharing
plan, and flexible work arrangements.
#YardiCareers #TeamYardi #hiring
All submissions for open positions should be received
through Yardi’s applicant portal, accessed from Yardi’s corporate website.
EOE/Race/Gender/Disability/Vets
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Yardi is a global software company providing innovative property management solutions and services in every real estate market. We are focused on providing our customers with superior products and...
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