Data-Driven Persona Development

Training marketers to utilize demographic and psychographic data in persona creation helps avoid reliance on stereotypes or assumptions. Resources that teach evidence-based audience segmentation ensure campaigns reflect real-world diversity rather than unconscious biases.

Training marketers to utilize demographic and psychographic data in persona creation helps avoid reliance on stereotypes or assumptions. Resources that teach evidence-based audience segmentation ensure campaigns reflect real-world diversity rather than unconscious biases.

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Diversity in Recruitment Marketing Campaigns

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