The open rate measures the percentage of recipients who open your drip campaign emails. For campaigns focused on women in tech, a high open rate indicates that your subject lines and sender reputation resonate well with the target audience. Tracking this metric helps you understand initial engagement and the effectiveness of your email introduction.

The open rate measures the percentage of recipients who open your drip campaign emails. For campaigns focused on women in tech, a high open rate indicates that your subject lines and sender reputation resonate well with the target audience. Tracking this metric helps you understand initial engagement and the effectiveness of your email introduction.

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