Lara
Martini
Non-Executive Director at Magna Housing
"Measuring social and environmental impact: using data and AI for more meaningful business"
"Measuring social and environmental impact: using data and AI for more meaningful business"
Tue May 20 - 4:10 AM EDT/New York (See in local time)
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05/20/2025 4:10 AM
05/20/2025 04:50 AM
America/New_York
#WTGC2025
"Measuring social and environmental impact: using data and AI for more meaningful business"
#WTGC2025
"Measuring social and environmental impact: using data and AI for more meaningful business"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Measuring social and environmental impact: using data and AI for more meaningful business"
"Measuring social and environmental impact: using data and AI for more meaningful business"
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Session: Measuring social and environmental impact: using data and AI for more meaningful business
With social expectations and regulations changing fast, there's even more pressure on business leaders to deliver social value, and contribute solutions towards a healthier planet. Yet, measuring impact remains often elusive, creating a risk of blue- and greenwashing. This session will explore how data governance and AI can be used to measure and enhance impact strategies, and avoid pitfalls. Attendees will gain frameworks to evaluate the often complex areas of social and environmental impact, internalise them into their governance, and leverage data to support sustainable and socially responsible business practices.Key Takeaways
- How data supports effective environmental and social action
- Examples of approaches to evaluating impact and double materiality
- Internalising environmental and social impact data and turning them into actionable insights
- Underwstanding and avoiding blue- and green-washing
- Effective stakeholder engagement through data
Bio
Lara’s unique career spans across business strategy, commercial leadership, digital transformation and sustainability.A successful senior executive at Microsoft and Salesforce for over two decades in global roles, she is currently the UK and Europe Lead at World Wide Generation, a Non-Executive Director and Board Advisor, focusing on applying technology and innovation to sustainability challenges.
