Session: Startup Growth Marketing in 2021
Traditional marketing focuses on the top of the funnel, often with activities that drive short-term wins for acquisition. Growth marketing, on the other hand, requires you to focus on the full funnel. It's a data-driven approach to find innovative ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. The session will introduce the concept and show how to get started and apply growth marketing into your operations using technology.
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Bio: Maryna Burushkina
Maryna Burushkina is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped dozens of multinational companies (Fortune 100 and startups) reshape their marketing to drive accelerated growth over the last decade. Maryna is also a Co-Founder of a successful FinTech marketing agency - 7Marketz Group. Now she is building a new AI technology to bring machine learning to marketing planning and growth hacking. Maryna is a working mom, she loves to travel, enjoys connecting with like-minded entrepreneurs and working on new innovative projects.