While sponsoring events, initiatives, or organizations can boost a brand’s D&I profile, measuring the impact of these actions is crucial. Success metrics might include increased brand loyalty among diverse customer bases or improved internal diversity metrics. Brands should track these outcomes to ensure their sponsorships are driving meaningful change.
Measuring the Impact of DI Sponsorships
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While sponsoring events, initiatives, or organizations can boost a brand’s D&I profile, measuring the impact of these actions is crucial. Success metrics might include increased brand loyalty among diverse customer bases or improved internal diversity metrics. Brands should track these outcomes to ensure their sponsorships are driving meaningful change.
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