While well-intentioned, not all sponsorships advance D&I goals. If a sponsorship is misaligned with true diverse and inclusive values, it can backfire, leading to public scrutiny or backlash. Brands must thoroughly research and understand their sponsorship partners to avoid such pitfalls.
The Risks of Misguided Sponsorship
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While well-intentioned, not all sponsorships advance D&I goals. If a sponsorship is misaligned with true diverse and inclusive values, it can backfire, leading to public scrutiny or backlash. Brands must thoroughly research and understand their sponsorship partners to avoid such pitfalls.
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