Women in Tech Sofia 2023

Alexandra Shtetinska is HR Director for the Global Digital &Technology organization of The Coca-Cola Company. She is responsible for providing strategic HR partnerships and consulting to build future-focused capability, develop talent and amplify the right leadership and culture to grow the business.
Alexandra has 13 years of experience in HR management, talent acquisition and development in the technology industry.
She joined TCCC in 2018 and contributed to the successful establishment and growth of the IT Global Delivery Center in Sofia, serving as HR SBP for EMEA IT.  She then took on HR roles of increasing complexity and change management responsibility for other functions in EMEA.
Alex is part of a PhD program in Cultural & Differential Psychology and holds a Master’s Degree in HR Management from Sofia University.
Outside of work, Alex is an avid salsa dancer and a yoga enthusiast. She also enjoys traveling, playing piano, and exploring remote sandy beaches.

Stanislava Damaskinova - Agile Delivery Manager - Global Consumer Experiences / Costa Coffee
Stanislava is an Agile Delivery Manager,  passionate about delivering new products and solutions, optimizing team efficiency, and supporting the growth of junior team members.
After graduating in the UK with a degree in business and management, Stanislava began her career in London as an analyst in the insurance sector. She later moved back to Bulgaria with her family, where she continued delivering IT solutions for financial companies as a Business Expert.
In 2018, Stanislava joined the Coca-Cola Company, where she played a crucial role in delivering important digital products used internationally within the Coca-Cola System.
Stanislava's journey within the Coca-Cola family continues on the position of Agile Delivery Manager at Costa Coffee. At her current role, she leads a team responsible for delivering digital consumer tools on a global scale, and supports Costa Coffee IT teams in Bulgaria. 
Outside of work, Stanislava is a mother of two boys and finds joy in spending quality time with her family. They love going on bike rides, indulging in delicious food, and enjoys walks in the nature.

Nataliya Spasova - Team Lead, Systems Management Center / The Coca-Cola Company
I started my ‘grown-up’ career in the Banking sector – from Call Center operator to running a dedicated Private Banking and Premium Banking call centres and then advancing my career as a 180-degreeProject Manager and Product Owner of the Personal Loans department first in Raiffeisenbank and then in the Bank of Moscow. After that, my personal and professional life took a 180 degree turn and I actually moved to Bulgaria (followed my husband) and decided to start it all over, learned the language and took a Service Desk Administration job in one of the big companies on the Bulgarian market that offer outsource IT services to other big companies. My career there advanced pretty quickly as well, within 1 year I was promoted to lead the SDA team and then I was invited to work on a project with a new client – Microsoft – leading Critical Management and Escalations Team and that experience opened another opportunity for me – to work for the best company I have ever worked for – The Coca-Cola Company where I have been working since 2019 leading Major Incident and Problem Management team that is known under the name Systems Management Center internally. The team has taken over the outsourced for long years of service that needed to be fixed and is successfully operating ever since.

MODERATOR: Angelina Delcheva is Talent Acquisition Partner, EMEA IT and leads The Coca-Cola Company’s IT recruitment and employer brand efforts in the Global Delivery Center in Sofia. She has more than 8 years of experience implementing successful sourcing strategies and ensuring a high-touch candidate experience in the IT industry. Angelina is passionate about building innovative, scalable solutions which drive the hiring process to meet business objectives. Throughout her whole experience, she has had the opportunity to collaborate with diverse teams, manage key stakeholders, and make strategic decisions that directly impacted the success of the business. With her Master’s in Labor Markets and HR Development, she thrives on exploring people’s skills, passions and knowledge in order to connect them to IT career opportunities so they can follow their passion and do their best work never taking an eye off the diversity and inclusion focus.

Ventsislava Tchergarska is a Product Lead Customer & Commercial in the Digital Services Europe organization within The Coca-Cola Company. Driving the rollout of our Product Information System across Europe, she is leading the planning, execution, and delivery of new or improved digital products, solutions, and processes for our product records. Ventsislava is a dynamic leader with a career in Project, Portfolio, People and Operations Management in the IT Software Development & Service delivery industries for the past 10 years. She joined TCCC in 2019 as a PMO lead in the IT Marketing EMEA team, where she supported a team of digital delivery managers and managed the project portfolio within the region. Consecutively she took different roles in Digital Delivery, Business Engagement and Operations Management within the same team. Ventsislava holds a Master’s Degree in Public Relations from Sofia University. She is PRINCE2®, MSP®, CSPO® and CSM® certified and currently pursuing a Certificate in Digital Transformation from INSEAD Business School. Outside of work, Ventsislava loves travelling, cooking, visiting cinema and music festivals and truly enjoys organizing events with friends and family.

Jenia Lazarova - Behavioral & brain scientist, behavioral economics expert, digital strategist

​​​​​​​Jenia is an applied neuroscientist and psychologist and the founder and CEO of Neuroeconomics Labs - the first consumer neuroscience laboratory in Bulgaria. The lab is focused on applied science research and consultancy, supporting innovations in marketing, education, content production and product design. Jenia holds a PhD from Oxford University in cognitive neuroscience and psychology. Subsequently, she pursued a successful corporate career at the Deloitte Public Policy and Strategy team in London, where she led a number of high-profile projects on technology innovations in healthcare policy, finance and digital strategy. She is also an experienced executive coach, as well as a lecturer in business negotiations and behavioral economics at the eMBA program of AUBG. Passionate about environmental issues, Jenia is also the founder and co-author of the social brand Replantica, which supports reforestation and eco education.