ANDRA Hodea is a digital transformation and product leader working at the intersection of technology, compliance, and customer experience across regulated and fast-moving sectors including pharma, IT, eCommerce, and consumer brands. She leads enterprise platform initiatives spanning SAP, CRM strategy, compliance integration, and AI-enabled personalization, translating global product direction into scalable local execution. Her experience includes GDPR-aligned CRM architecture, platform localization, marketing compliance platforms, digital shelf monitoring, and change management across cross-functional stakeholders (IT, legal, marketing, sales). ANDRA is a WomenTech Network Member & Mentor Volunteer and was recognized among Top Women in Tech in Romania.
