Use inclusive, gender-neutral language and pronouns in job ads to avoid bias. Highlight commitment to diversity, accessibility, and flexible work. Avoid jargon, biased adjectives, and strict requirements. Showcase diverse imagery, promote Equal Opportunity, and welcome candidates from varied backgrounds.
How Can Tech Companies Signal Inclusion Through Job Ad Wording?
AdminUse inclusive, gender-neutral language and pronouns in job ads to avoid bias. Highlight commitment to diversity, accessibility, and flexible work. Avoid jargon, biased adjectives, and strict requirements. Showcase diverse imagery, promote Equal Opportunity, and welcome candidates from varied backgrounds.
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Inclusive Language Do’s and Don’ts for Job Ads
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Use Gender-Neutral Language
Avoid gendered terms such as “salesman” or “chairman.” Use inclusive alternatives like “salesperson” or “chair.” This helps ensure that job ads appeal to all genders and don’t unintentionally exclude qualified candidates.
Highlight Commitment to Diversity
Explicitly state your company’s commitment to diversity and inclusion within the job ad. Phrases like “We value diverse perspectives” or “Our team is committed to fostering an inclusive environment” signal to applicants that the company prioritizes inclusion.
Avoid Jargon and Unnecessary Requirements
Use clear, simple language and avoid excessive jargon or overly strict requirements that might deter candidates from underrepresented groups. Focus on essential skills and competencies rather than arbitrary qualifications that can exclude diverse talent.
Include Accessibility Statements
Mention accommodations for candidates with disabilities, such as “We provide reasonable accommodations during the recruitment process.” This signals that the company values accessibility and is prepared to support candidates with varying needs.
Use Inclusive Pronouns
Incorporate pronouns like “they/them” or use plurals like “candidates” rather than assuming “he” or “she.” This communicates awareness of different gender identities and fosters a sense of belonging for all job seekers.
Emphasize Flexible Work Arrangements
Highlight options like remote work, flexible hours, or part-time schedules. Flexible arrangements help attract a broader range of candidates, including caregivers, people with disabilities, and those from diverse cultural backgrounds.
Avoid Biased Adjectives
Be cautious about using adjectives that might imply bias, such as “aggressive,” “competitive,” or “nurturing.” These words can unconsciously signal a preference for certain personality traits that may correlate with gender or culture, potentially discouraging diverse applicants.
Feature Diverse Imagery and Testimonials
While primarily visual, mentioning that candidates can see employee testimonials or company culture videos showcasing diverse teams within the job ad can reinforce the message of inclusivity and openness.
Promote Equal Opportunity Employer Status
Clearly state that the company is an Equal Opportunity Employer (EOE) and welcomes applicants regardless of race, gender, age, religion, disability, or sexual orientation. This formal declaration reassures candidates of fairness in hiring practices.
Invite Applicants from Non-Traditional Backgrounds
Encourage applicants with varied experiences or non-traditional career paths by stating phrases like “We welcome candidates with diverse educational and professional backgrounds.” This broadens the talent pool and signals openness to inclusion beyond typical credentials.
What else to take into account
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