Kathleen Ulrich at Brillio, Chief Marketing Officer: Women in Tech Global Conference 2025 Speaker Interview
    brilio

    Motivation to Speak

    Are you excited to speak at the Women in Tech Global Conference and what motivated you to join our community of 150 000 women in tech, minorities, and allies?

    I’m beyond excited to speak at the Women in Tech Global Conference! Being part of a global community of 150,000 women in tech, minorities, and allies is not just inspiring—it’s necessary. I joined this community because I believe that innovation is strongest when everyone has a seat at the table. The more we uplift diverse voices, the more we push boundaries, spark new ideas, and create meaningful change. I can’t wait to connect, share, and learn from all of you.

    Background and Inspiration

    Share with us about your background, your journey in tech, and what inspired you to develop your career in this direction?

    My journey has always been about leveraging technology to drive meaningful impact—in business, in storytelling, and in the way we connect with people. I started my career driven by a passion for innovation and strategy, always fascinated by how emerging technologies reshape industries and functions. Over time, I’ve had the opportunity to work at the intersection of marketing, technology, and leadership, helping brands harness data, creativity, and AI to build deeper connections with their audiences. But beyond the tech, what’s fueled me the most is the power of human connection—how we use insights not just to sell, but to create real value. That’s why AI excites me. It’s not about replacing people; it’s about empowering us to do more with less, to be more creative, scale, and to solve problems in ways we never could before. Today, I’m focused on helping CMOs and business leaders navigate this new era—where AI isn’t just a tool but a true enabler of smarter decision-making, efficiency, and impact. Because those who embrace it now aren’t just optimizing marketing; they’re shaping the future.

    Why is the topic “The CMO and the Power of AI” important to you?

    The CMO and the Power of AI" is important to me because AI isn’t just a tool—it’s a game-changer for how we connect, create, and drive meaningful engagement. Today’s CMOs aren’t just brand builders; they’re orchestrators of data-driven storytelling, customer experience, and growth. AI amplifies that impact, delivering smarter insights, faster decision-making, and the ability to personalize at scale. But what excites me most? The human + AI partnership. The best marketing still relies on creativity, empathy, and strategy—AI just helps us do it better. When CMOs harness AI responsibly, they don’t just optimize campaigns—they reshape industries and redefine what’s possible.

    At the same time, today’s CMOs are expected to drive growth, build authentic connections, and deliver highly personalized experiences—all while navigating tighter budgets and rising expectations. AI is the ultimate force multiplier, allowing us to work smarter, uncover deeper insights, and scale impact—without sacrificing creativity or strategy. But at its core, AI is a tool, not a replacement. The magic happens when we pair human ingenuity with AI-driven efficiency. The most powerful marketing still comes from storytelling, emotional intelligence, and strategic thinking—AI just gives us the speed, scale, and precision to do it better. I’m passionate about this topic because the CMOs who embrace AI now will redefine the future of marketing—turning constraints into opportunities and data into impact.

    Who would you advise to attend the Women in Tech Global Conference and why?

    I’d encourage anyone passionate about innovation, inclusivity, and leadership in tech to attend the Women in Tech Global Conference. The world of tech moves fast, and representation matters. This conference isn’t just an event—it’s a catalyst for change, inspiration, and opportunity. It’s where forward-thinking leaders come together to learn, connect, and shape the future of technology and business. For CMOs, the role has never been more complex or powerful. This is a chance to lean into the future, embrace AI, and ensure that marketing remains the driving force of innovation—not just in how we engage customers, but in how we build brands, teams, and industries that thrive.