Despite Amsterdam ranking among Europe’s most vibrant tech hubs, only 18% of tech professionals in the Netherlands are women. This highlights the need for greater visibility, support, and community for women in tech. Amsterdam and the broader Dutch tech ecosystem are home to innovators driving change across AI, cybersecurity, fintech, and more.
In this feature, we spotlight Top Women in Tech in Amsterdam — leaders and trailblazers shaping the future of technology through innovation, inclusion, and impact.
Ana Maldonado, Director Data & AI at Avanade
Ana Maldonado brings over two decades of experience transforming complex challenges into innovative, human-centered solutions. Passionate about the intersection of data science, research, and inclusive innovation, she empowers teams to create responsible, impactful AI. Ana is deeply committed to mentoring emerging talent and advancing equity in tech by fostering diverse, collaborative environments. Her work bridges technology and humanity to drive lasting, meaningful change.
Caroline van Beesten - van der Veen, VP EMEA Technology & Global Deployment at Hilton
Caroline van Beesten - van der Veen is a trailblazer in hospitality technology, known for leading global deployments and driving digital transformation across continents. A founding member of her company’s Women in Tech group, she has been instrumental in empowering women and fostering inclusive leadership. Caroline brings a unique blend of strategic vision and deep operational expertise, inspiring those around her to innovate with purpose and lead with heart.
Caroline Van den Hauwe, Engineering Manager II, Cash Experience at Uber
Caroline Van den Hauwe is a people-first engineering leader known for building high-impact teams and shaping inclusive, resilient technology at scale. With a deep passion for mentorship and sustainable innovation, she champions diverse pathways into tech and creates space for growth across global engineering communities. Caroline is driven by a belief that empowered individuals and thoughtful collaboration spark the most transformative solutions. She continues to lead by example, inspiring the next generation of women in tech.
Charlotte Bech, Director Data & Analytics at PwC Nederland
Charlotte Bech is a passionate advocate for using data to drive purposeful change, blending AI innovation with a strong commitment to sustainability and ESG impact. With over a decade of experience in analytics, she empowers organizations to make data-driven decisions that shape a more responsible future. As a board member of PwC Women NL, Charlotte champions equity and inclusion, fostering an environment where diverse talent can thrive and lead in tech. Her leadership reflects a powerful blend of technical excellence and human insight.
Deepika Gupta, Senior Vice President, Digital Banking & Transformation at Nexent Bank
Deepika Gupta is a visionary tech leader driving transformation across fintech, FMCG, and e-commerce with a global footprint spanning Europe, Asia, and the US. Recognized among the Top 25 Women Leaders in Financial Technology in Europe, she blends innovation with operational excellence to shape AI-first organizations and digital-first platforms. As a strong advocate for inclusive leadership and a member of SER Topvrouwen, Deepika empowers diverse talent and brings strategic clarity to boardrooms navigating complex digital futures. Her leadership embodies resilience, reinvention, and purpose-driven impact.
Ebi Atawodi, Director of Product Management, YouTube Studio at Google
Ebi Atawodi is a product visionary and cultural storyteller who fuses technology with human connection. From redefining the creator experience at YouTube to shaping the future of content and platforms at some of the world’s most influential companies, she brings heart, intellect, and purpose to everything she builds. A passionate advocate for authentic expression, Ebi elevates underrepresented voices through her creative and philanthropic work. Her leadership exemplifies how innovation and storytelling together can transform industries—and lives.
Florence Mottay, VP Information Security & CISO at Zalando
Florence Mottay is a pioneering cybersecurity leader who has spent over 25 years redefining how information security empowers innovation, trust, and growth. As a passionate advocate for secure-by-design principles, she is known for championing inclusive, knowledge-driven cultures and building resilient systems in high-impact digital environments. Recognized as CISO of the Year in the Netherlands, Florence leads with empathy, expertise, and a vision for a safer, more equitable digital future for all.
Kristy Fenton, Senior Director Data & Science Product Ownership at Adidas
Kristy Fenton is a data and digital product leader known for transforming insights into action across global enterprises and fast-moving startups. With a passion for connecting technology, strategy, and human-centered design, she builds high-impact teams and platforms that drive both innovation and equity. Kristy brings a unique blend of analytical rigor and creative thinking, championing inclusive digital ecosystems and scalable solutions that deliver measurable value. Her leadership reflects a deep commitment to community, culture, and purpose-driven growth.
Laurence van der Sande, Managing Director Accenture Strategy & Consulting Data & AI at Accenture the Netherlands
Laurence van der Sande is a trailblazer in Data & AI, guiding organizations across Europe and the Middle East through transformative journeys toward data-driven excellence. With over two decades of consulting expertise, she unites bold strategic vision with real-world application—scaling AI innovations that empower businesses to lead responsibly and intelligently. Laurence is a passionate connector of communities, founder of a Chief Data Officer network, and a strong advocate for inclusive tech leadership. Her work is shaping the future of AI with impact, integrity, and purpose.
Lucie de Nooij, Director Data, AI and Insights at Booking.com
Lucie de Nooij brings scientific precision and human insight to the world of data and AI, leading transformative work at the intersection of technology and travel. With a PhD in particle physics and a passion for actionable intelligence, she empowers teams to harness data for better decisions, better products, and better customer experiences. A mentor and strategic thinker, Lucie is known for fostering inclusive leadership and building impact-driven data cultures. She leads with clarity, curiosity, and a deep commitment to meaningful innovation.
Maite Zubiaurre, Chief Product & Technology Officer at bol
Maite Zubiaurre is a bold, people-centered tech leader driving product and platform innovation at scale. As Chief Product & Technology Officer and soon-to-be CEO at bol, she leads with vision, empathy, and an unwavering commitment to customer-centric growth. A passionate advocate for inclusion in tech, Maite challenges the status quo and empowers teams to embrace diversity and equity as cornerstones of sustainable innovation. Her journey reflects purpose-driven leadership at its best: strategic, inspiring, and deeply human.
Marjolein Smeets, CIO at DELTA Fiber
Marjolein Smeets is a transformational digital leader who has shaped the future of public and private organizations through agile innovation, technology strategy, and people-first change. She leads large-scale tech initiatives that drive connectivity and digital access across the Netherlands. Known for her leadership in agile transformation at the Dutch Police and her role as a mentor and educator, Marjolein is deeply committed to inclusive leadership and empowering the next generation of digital changemakers.
Martine de Visscher - Sandelowsky, VP of Product Management at Yoco
Martine de Visscher - Sandelowsky is a dynamic product leader with a passion for building tools that empower small businesses and spark meaningful impact. With global experience across fintech, travel, and e-commerce, she blends startup agility with strategic vision. A champion for inclusive leadership, she actively advocates for diverse representation at the highest levels.
Miruna Anastasoaie, PhD., Vice President, Digital & Platforms at KPN
Miruna Anastasoaie is a transformational data and AI leader with over 15 years of experience turning complex challenges into measurable business impact. With a background in particle physics, she brings analytical depth, strategic clarity, and a people-first approach to driving innovation. Miruna is passionate about compassionate leadership, empowering teams, and shaping a future where technology and humanity advance together.
Natasha Govender-Ropert, PhD, Head of Artificial Intelligence - Financial Economic Crim at Rabobank
Natasha Govender-Ropert is a resilient and visionary AI expert with nearly two decades of experience at the intersection of machine learning, ethics, and innovation. From her early coding days in apartheid-era South Africa to leading diverse teams across sectors, she brings deep technical expertise, a passion for responsible AI, and a commitment to mentoring future talent. Her work spans cutting-edge fraud detection systems, robotics, and large-scale AI strategies, always driven by a purpose to create lasting societal impact.
Rose Barzilai, Data Science Director at dentsu Benelux
Rose Barzilai is a passionate data scientist with a strong foundation in econometrics and a deep specialization in marketing analytics. Known for her sharp analytical skills and enthusiasm for solving complex challenges, she blends creativity with statistical rigor to unlock insights that drive meaningful business outcomes. With experience spanning consulting, strategy, and applied data science, Rose brings a collaborative mindset and a keen eye for innovation to every project she leads.
Sarah Pimentel Abrantes, VP of Engineering at Adyen
With over two decades in technology, Sarah has driven large-scale platform transformations and delivered multi-million-dollar efficiencies across fintech and mobility. She has proven leadership across complex technical domains including infrastructure, geospatial systems, data platforms, edge computing, integrations, security, and monetisation. Known for her thought leadership and for sharing knowledge and experience at events such as LeadingEng and CTO Summits, she champions inclusive, resilient engineering cultures that thrive in high-growth, fast-changing markets.
Sarah Polan, Principal Director at Red Hat
Sarah Polan is a strategic technology leader known for navigating complex systems and driving secure, scalable innovation. With a background in DevSecOps and cloud identity, she pairs deep technical expertise with a passion for inclusive leadership and sustainable impact. She actively supports causes including gender equity, economic empowerment, and access to technology.
Sheila Gemin, Global IT Lead Corporate Technology at ING
Sheila Gemin is a strategic technologist and executive coach with deep expertise in building secure, AI-enabled systems that empower people at scale. Known for combining human-centered design with global delivery, she leads transformative change across complex ecosystems. A vocal advocate for ethical tech, inclusive leadership, and systemic impact, she brings clarity, courage, and wit to the future of work.
Sneha Lalwani, Vice President, Data-Tech-AI Transformation at Genpact
Sneha Lalwani is a dynamic technology strategist with a proven track record in leading complex, data-driven transformations across global markets. With a strong foundation in engineering and business, she blends technical depth with strategic insight to deliver AI-powered innovation at scale. She is also recognized for championing inclusive leadership and building high-impact partnerships that drive sustainable enterprise growth.
Solange Lalji, Director of Product Management at Epam Systems
Solange Lalji is a forward-thinking product strategist with a strong focus on AI, data, and digital transformation. With deep expertise in product leadership and customer-centric innovation, she helps organizations drive meaningful change across complex environments. She is also a committed advocate for inclusive leadership, serving on the board of Lilith Magazine to amplify underrepresented voices in media and tech.
Sophia Katrenko, VP of AI at EcoVadis
Sophia Katrenko is a machine learning leader with a deep passion for using AI to create real-world impact. With over two decades of experience across sectors, from publishing to sustainability, she has guided global teams, organized international AI events, and championed data-driven cultures. A PhD in computer science and a board member at the Benelux Association for AI, she bridges research and industry while actively mentoring, speaking, and contributing to inclusive, ethical AI innovation.
Sophie Kuijt, BM Distinguished Engineer and CTO at IBM
Sophie Kuijt is a visionary technology leader dedicated to shaping ethical and inclusive digital futures. With a strong background in IT architecture and a focus on responsible AI, she actively fosters cross-disciplinary collaboration to drive innovation that serves people first. She is a recognized voice in national conversations on human-centric AI and digital ethics, and a passionate advocate for increasing the participation of women in STEM. Committed to impact, she regularly mentors, speaks, and contributes to community initiatives that empower the next generation of diverse tech leaders.
Vita Shanna Bosmans, Chief Hybrid AI Officer at Microsoft
Vita Shanna Bosmans is a future-of-work strategist and advocate for inclusive innovation, combining a deep understanding of AI with a passion for building high-performance, neurodiverse teams. Recognized among the Next Leadership 50 and FD Talent, she bridges technological innovation and cultural transformation to create empowered, adaptable workplaces.
Yasmin Ferdousbarin, Global Product Director at Just Eat Takeaway.com
Yasmin Ferdousbarin is a product strategist with a track record of leading global product organizations through scale and transformation. With experience across FinTech, FoodTech, SaaS, and marketplaces, she builds customer-centric platforms that power innovation, accelerate growth, and elevate user experience across complex environments.
These leaders are just a glimpse of the incredible women transforming Amsterdam’s tech landscape—and beyond.
Want to help shape the future of tech?
🔹Become a Professional Member of the global WomenTech Network and connect with like-minded peers
🔹Host a Women in Tech event at your company during Career Summit and Job Fair on October 16
🔹Nominate other remarkable women transforming tech for our 6th annual Women in Tech Global Awards
🔹Discover more ways you can get involved and make a lasting impact
Together, we can celebrate today’s trailblazers and empower tomorrow’s tech leaders.
