Skip to main content
Featured: Women in Tech Professional Membership
  • Membership
    • Overview
    • Professional Membership
    • Founding Membership
    • Executive Women in Tech (eWIT)
    • Global Ambassador
    • Circles
  • Log in
Tue, 12/02/2025 - 23:58

Ending
Soon!

🔥 Black Friday: 40% OFF Professional Membership Deal - Use Code BF2025 Limited Time Offer!

Days
Hours
Minutes
Seconds
Home
Toggle menu
  • Global Awards
    • Overview
    • 2022 Nominations
    • 2023 Nominations
    • 2024 Nominations
    • 2025 Nominations
    • 2025 Finalists
    • Nominate
    • Categories
    • Jury
    • 2025 Winners
  • Women in Tech Global Conference 2026
    • Why Attend
    • Tracks & Topics
    • Chief in Tech Summit
    • AI & Key Tech Summit
    • Startup & Innovation Summit
    • Career Growth Summit
    • Global Impact Summit
    • Community Partners
    • Tickets
    • Sponsor
    • Schedule
  • 100 Women in Tech
  • Career & Jobs
    • Job Search
    • Companies
    • Mentoring Program
    • Post Jobs & Promote
    • Create Career Profile
    • Job Post Plans
  • Events
  • About
    • About us
      • Get Involved
      • Newsletter Signup
      • Press Room & Assets
      • Advisory Board
      • Contact
    • Important Resources
      • Women in Technology Statistics
      • Women in Tech Mentorship Statistics
      • Barriers to Leadership Report 2025
      • Women in Tech Mentoring Guide
      • Women in Tech Empowerment Guide
      • Women in Tech and DEIB Calendar
      • Chief in Tech Book
      • 50+ Interview Questions and Answers
    • Network Membership
      • Global Ambassadors
      • Founding Membership
      • C-Level Executive Network (EWIT)
      • Female Founder Fellowship
      • Members Pledge
      • Partners
    • Events
      • Women in Tech Global Conference 2026
        • 2026 Sponsor Opportunities
      • Women in Tech Events
  • Resources
    • Announcements
    • Community & Network
    • Community Articles
    • Employer Resources
    • Feature Stories
    • Guides, Tutorials & Advice
    • Interviews & Testimonials
    • Opinion Pieces
    • Professional Growth
    • Reviews, Lists and Comparisons
    • Surveys & Statistics
    • Trends & Events
    • Video Library
  1. Career Path
  2. Vice President and General Manager of Global Marketing

Vice President and General Manager of Global Marketing

Vice President and General Manager of Global Marketing

As a Vice President and General Manager of Global Marketing, you will play a critical role in leading and directing the global marketing strategy for an organization. This senior leadership position involves overseeing all marketing initiatives, campaigns, and activities on a global scale. Your responsibilities will include setting strategic direction, managing budgets, analyzing market trends, and driving brand recognition and customer engagement across diverse markets.

Key Responsibilities:
- Developing and executing comprehensive global marketing strategies to drive brand awareness and achieve business objectives
- Leading and managing cross-functional teams to ensure alignment with organizational goals and objectives
- Analyzing market trends, consumer insights, and competitive landscape to identify growth opportunities and challenges
- Establishing and maintaining strong partnerships with key stakeholders, including sales, product development, and external agencies
- Monitoring and optimizing marketing performance through data-driven insights and metrics

Skills and Qualifications:
- Proven experience in senior marketing roles with a strong track record of global marketing strategy development and execution
- Strong leadership and team management skills, with the ability to inspire and mentor teams to achieve exceptional results
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with diverse teams and stakeholders across global offices
- In-depth knowledge of digital marketing, market research, branding, and consumer behavior
- Analytical mindset with the ability to translate data into actionable insights and recommendations
- Strategic thinking and forward-looking approach to anticipate and adapt to evolving market trends and consumer behavior

Career Foundation:
Successful candidates for the role of Vice President and General Manager of Global Marketing often possess a bachelor's or master's degree in marketing, business administration, or a related field. Additional certifications in strategic marketing management, digital marketing, or global business are beneficial for establishing a strong foundation for this career path. Prior experience in progressively responsible marketing roles and a proven track record of delivering impactful results are also vital for career advancement into this senior leadership position.

The Vice President and General Manager of Global Marketing role represents an exciting career path for marketing professionals looking to leverage their expertise to drive global brand success and create impactful marketing campaigns on an international scale. If you have a passion for strategic leadership, innovative marketing, and global market dynamics, this career path offers an exciting opportunity for professional growth and accomplishment.

Embedded thumbnail for Technology and career progression. Designing an inclusive experience for women in tech by Alysia Eve
Video Library

Technology and career progression. Designing an inclusive experience for women in tech by Alysia Eve

Posted on Jul 20, 2022 • WomenTech Team
Embedded thumbnail for Technology and career progression. Designing an inclusive experience for women in tech by Alysia Eve
Video Library

Technology and career progression. Designing an inclusive experience for women in tech by Alysia Eve

Posted on Jun 26, 2022 • WomenTech Team

Don't miss out on the latest Women in Tech events, updates and news!

Stay in the loop by subscribing to our newsletter.

Powered By​​​​​​​

Women in Tech
Coding Girls

Women in Tech Network

About Women Tech
Career & Hiring
Membership
Women in Tech Statistics

Women in Tech Conference

Why Attend
Tickets
Sponsor
Contact

Tech Women Impact Globally 

Women in Tech New York
Women in Tech London
Women in Tech DC
Women in Tech Berlin

Women in Tech Barcelona
Women in Tech Toronto
Women in Tech San Francisco
All Women in Tech Countries

Privacy - Imprint  -  Sitemap - Terms & Conditions

Follow us

  • facebook
  • linkedin
  • instagram
  • twitter
  • youtube
sfy39587stp18